TLDR
- Adobe is integrating Photoshop, Express, and Acrobat directly into ChatGPT, allowing users to edit photos, create designs, and manage PDFs without leaving the chat interface.
- The integration gives Adobe access to ChatGPT’s 800 million weekly active users as it races to keep up with competitors like Canva and Figma who joined the platform earlier.
- Users can type requests in ChatGPT to trigger Adobe tools, but must register with Adobe to use them within the chatbot.
- The features are free to use starting Wednesday across desktop, web, and iOS, with Android support coming soon for Photoshop and Acrobat.
- Adobe’s stock has fallen 23% this year as investors push for more revenue from AI efforts, though the company’s AI annual recurring revenue exceeded $250 million last quarter.
Adobe has plugged three of its flagship apps into OpenAI’s ChatGPT platform. Photoshop, Adobe Express, and Acrobat are now available directly within the chatbot interface.
Users can type requests into ChatGPT to edit photos, create graphics, or work with PDFs. The Adobe tools respond without requiring users to switch applications. The company says this simplifies creative and productivity tasks for ChatGPT’s massive user base.
The integration went live Wednesday across ChatGPT desktop, web, and iOS platforms. Adobe Express is already available on Android. Photoshop and Acrobat support for Android devices will roll out soon.
Anyone can access these Adobe tools through ChatGPT for free. However, users must register with Adobe to activate the features within the chat interface. Adobe declined to share financial details of its arrangement with OpenAI.
Playing Catch-Up in the AI Race
Adobe is joining ChatGPT’s app ecosystem two months after OpenAI launched the feature in October. The company arrives later than some key competitors. Canva and Figma were part of the initial group of apps integrated into ChatGPT.
The delay puts Adobe at a disadvantage. Those rivals already have a foothold with ChatGPT’s 800 million weekly active users. Other early adopters included Booking.com, Expedia, Spotify, and Zillow.
ChatGPT’s app system lets users tap into different services to answer questions or complete tasks. The platform has become a gateway for companies trying to reach new audiences. Adobe is using the integration to showcase its tools to users who might not otherwise try them.
The company faces pressure on multiple fronts. Generative AI tools have created new competition for Adobe’s image-generating software. Smaller players like Canva and Figma have been eating into Adobe’s market share.
Revenue Struggles Despite AI Push
Adobe’s stock tells the story of investor skepticism. Shares have dropped 23% this year as Wall Street demands stronger returns from the company’s AI investments.
The company did report some progress. Annual recurring revenue from AI topped $250 million in the third quarter. But that number hasn’t satisfied investors looking for proof that Adobe can compete in the AI-driven design market.
Adobe has been working to strengthen its AI position. The company overhauled its video and image editing tools in late October. Those updates let users execute tasks through conversational AI assistants.
The ChatGPT integration extends that strategy. By placing Adobe tools inside a platform where millions of people already spend time, the company hopes to convert casual users into paying customers. Users can fine-tune photos, animate designs, or summarize PDFs without learning Adobe’s traditional interfaces.
The integration reflects a shift in how people interact with creative software. Chat-based workflows appeal to beginners who find traditional design tools intimidating. They also speed up tasks for experienced creators who want quick results.
Adobe Express for ChatGPT is already functioning on Android devices. Photoshop and Acrobat support for Android will follow in the coming weeks
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