TLDR
- Amazon and Google joined forces Sunday to launch a multicloud networking service for faster cloud connectivity
- Connection setup between AWS and Google Cloud now takes minutes rather than weeks
- The service debuts after a $650 million AWS outage in October disrupted apps like Snapchat and Reddit
- Salesforce has signed on as an early adopter of the new technology
- AWS reported $33 billion in Q3 cloud revenue while Google Cloud posted $15.16 billion
Amazon and Google made an unexpected move Sunday. The cloud computing competitors launched a shared multicloud networking service.
The offering speeds up connections between AWS and Google Cloud dramatically. Companies can now establish private, high-speed links in minutes instead of the weeks it previously required.
Timing plays a key role here. The service arrives roughly six weeks after an AWS outage on October 20 caused widespread chaos across the internet.
That disruption took down thousands of websites. Popular apps including Snapchat and Reddit went dark. Analytics firm Parametrix calculated the damage at $500 million to $650 million in losses for U.S. businesses.
The Technology Behind It
The new service merges AWS’ Interconnect-multicloud with Google Cloud’s Cross-Cloud Interconnect. This fusion improves how the two networks communicate with each other.
Robert Kennedy, vice president of network services at AWS, described it as a fundamental shift in multicloud connectivity. Rob Enns, who leads cloud networking at Google Cloud, emphasized the service makes data and application transfers between clouds simpler.
More businesses are adopting multicloud strategies these days. They spread operations across different providers to reduce risk. But managing those connections has been complex and time-consuming until now.
Early Users and Market Share
Salesforce is already testing the waters. The company became one of the first to adopt the new connectivity approach.
AWS holds the crown as the world’s biggest cloud provider. Microsoft Azure comes in second. Google Cloud occupies third place in the rankings.
The revenue numbers paint a clear picture. AWS pulled in $33 billion during the third quarter. Google Cloud generated $15.16 billion in the same timeframe.
That means AWS revenue sits at more than double what Google Cloud produces. The partnership gives Google a chance to boost its platform’s appeal without going head-to-head on every feature.
Infrastructure Race Continues
The big three cloud providers keep pouring money into infrastructure. Billions flow into upgrades driven by artificial intelligence demands.
Computing power needs keep climbing as AI applications spread. Internet traffic grows heavier. Companies require rock-solid connectivity to support these services.
Cloud outages carry bigger price tags now that businesses depend so heavily on these platforms. The October AWS incident showed just how expensive downtime has become.
The new service tackles reliability concerns directly. Faster setup and better connectivity could help avoid future problems.
Businesses increasingly need to move between cloud platforms smoothly. This service removes a major barrier to doing that efficiently.
AWS brought in $33 billion in third-quarter revenue. Google Cloud generated $15.16 billion during the same period.
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