TLDR
- Apple Tests ‘Veritas’ AI App, Prepares Siri Overhaul Amid March Revamp
- Apple Stock Slips as Internal ‘Veritas’ AI App Fuels Siri Upgrade Plans
- Apple’s AI Push: ‘Veritas’ App Sparks Siri Revamp, Stock Ticks Lower
- Siri Set for March Overhaul as Apple Trials Internal AI Tool ‘Veritas’
- Apple Expands AI Ambitions With ‘Veritas’ Test App, Siri Update Ahead
Apple shares closed lower on September 26 following a choppy trading session. The stock ended at $255.46, falling by $1.41 or 0.55%. In after-hours trading, it regained marginal ground to close at $255.63.
The slight decline came as internal developments emerged regarding Apple’s generative AI efforts. Apple is now testing an advanced chatbot-like app internally, signaling serious movement toward upgrading Siri. These strategic moves come as Apple attempts to strengthen its AI foundation against increasing competition.
Apple Tests Internal AI App ‘Veritas’ Ahead of Siri Overhaul
Apple is currently testing an internal AI tool named “Veritas,” designed to support its long-awaited Siri upgrade. The tool helps the company assess new features, including device-level tasks and searches across emails, photos, and music. Employees use Veritas to simulate the upgraded Siri experience in real-time environments.
The Veritas app supports multitopic conversations, saves chat history, and manages follow-up queries. This chatbot-like system serves as a testbed rather than a consumer product, helping Apple accelerate internal feedback. It leverages generative AI models and blends internal models with third-party technologies.
Veritas is built on a new system called Linwood, which integrates foundational models for natural language understanding. Apple aims to validate Linwood’s performance across multiple tasks before finalizing Siri’s next version. For now, the app remains internal with no public release plans in place.
Siri Revamp Targeted for March Amid Broader AI Realignment
Apple plans to launch the upgraded Siri by March, following multiple delays due to earlier technical setbacks. Previous tests showed that features failed up to a third of the time, prompting engineering changes. Those issues led to broader organizational shifts in Apple’s AI division.
Key personnel, including AI head John Giannandrea, were sidelined as Apple refocused its strategy. Robby Walker, previously overseeing Siri, is also set to exit the company in October. The newly formed AKI team now leads efforts to enhance Siri’s search and knowledge features.
The revamped Siri aims to act contextually based on what’s displayed on a user’s screen. It will support complex in-app tasks and offer more interactive control over Apple devices. This change could reshape how users interact with the Apple ecosystem.
AI Push Expands to Smart Devices and Search Capabilities
Apple is extending its AI push beyond Siri to include smart home products and AI-powered media devices. The company is redesigning the Siri interface and adding enhanced AI features to HomePod and Apple TV. These additions align with Apple’s vision to lead in embedded device intelligence.
The firm also targets AI-driven search with ambitions to rival platforms like ChatGPT and Perplexity. Internally, Apple has developed tools to test how Siri can summarize web content and pull real-time data. These capabilities could be integrated directly into future Siri versions.
Apple has held talks with OpenAI, Anthropic, and most recently, Google to support its AI platforms. It is exploring the possibility of deploying a custom version of Gemini for Siri’s backend. Executives remain noncommittal on releasing a standalone chatbot to the public.
