TLDRs:
- AppLovin climbs 4% amid tech sector rebound and AI optimism.
- Investors remain wary due to ongoing SEC investigation into the company.
- Software stocks rally as market recovers from recent AI-driven selloff.
- AppLovin posts strong Q1 revenue forecast despite regulatory uncertainty.
AppLovin (NASDAQ:APP) shares edged higher on Tuesday, gaining roughly 4.4% to $397.23 following a turbulent day of trading in New York.
The stock’s rebound comes amid a broader rally in U.S. software names, which have been recovering after a period of steep declines linked to AI-related market concerns. The movement highlights how AppLovin has become a high-beta stock, reflecting both investor excitement over AI’s potential and anxiety over regulatory scrutiny.
During the session, AppLovin shares fluctuated between $366.67 and $397.32, demonstrating the sharp swings in sentiment that have characterized the stock in recent weeks. Analysts say this volatility underscores the tension between bullish expectations for AI-driven growth and lingering uncertainties surrounding the company’s regulatory environment.
SEC Probe Remains Active
Adding to investor caution is an ongoing investigation by the U.S. Securities and Exchange Commission. According to Bloomberg, the SEC described its probe into AppLovin as “active and ongoing” in a letter earlier this month and has declined to release documents tied to the inquiry. While no misconduct has been alleged by the regulator, the mere presence of an active investigation continues to weigh on market sentiment.
AppLovin has refrained from commenting publicly on the probe, and the SEC has also remained silent. Market watchers say that while the investigation has not yet affected operations, any expansion or formal enforcement action could pose material risks to the stock.
AI Optimism Drives Tech Rally
The rebound in AppLovin shares coincided with a broader recovery in the software sector. The main software ETF (IGV) surged on Tuesday, while several AI-linked companies saw notable gains. Analysts describe the sector as “massively oversold,” suggesting that the recent pullback may have been an overreaction to AI disruption fears.
“Software stocks are showing strong resilience after recent losses,” said Dennis Dick, chief market strategist at Stock Trader Network. “Investors are pricing in both the upside potential from AI adoption and the downside from regulatory and competitive risks.”
Strong Revenue Outlook Supports Bulls
Despite the regulatory overhang, AppLovin is showcasing growth in its core advertising business. Earlier this month, the company issued a first-quarter sales forecast of $1.75 billion to $1.78 billion, surpassing Wall Street estimates. Analysts note that competitive pressures, particularly in Apple iOS ad auctions and aggressive bidding from Meta Platforms, could challenge margins going forward, but the strong forecast provides a buffer against some near-term concerns.
Investors are now waiting for fresh updates regarding the SEC probe or for the next earnings report, scheduled for May 13. Market participants continue to balance optimism over growth prospects with the uncertainty created by the investigation, making AppLovin a stock to watch in the volatile tech sector.


