Key Takeaways
- Bet365 withdraws from the American Gaming Association membership, becoming the fourth major operator to do so
- The departure reflects tensions between digital operators and the AGA’s stance against prediction markets
- Bet365 attributes its exit to the trade group’s emphasis on traditional retail casino interests
- DraftKings, FanDuel, and Fanatics have previously launched prediction market offerings after leaving the AGA
- The trade organization maintains its position supporting state and tribal gaming oversight
The British sports betting giant Bet365 has officially withdrawn from the American Gaming Association, marking the fourth significant departure from the influential trade organization. In a statement provided to Gambling Insider, the company acknowledged a widening gap between digitally-focused operators and the association’s traditional retail casino priorities.
This withdrawal follows a pattern established by DraftKings, FanDuel, and Fanatics, who all terminated their AGA memberships in late 2025. The common thread connecting these exits centers on fundamental disagreements regarding the association’s stance on prediction markets.
Bet365 characterized its business model as “digital-first” and explained that its decision resulted from the AGA’s concentration on brick-and-mortar casino operations. Despite leaving the trade group, the operator emphasized its ongoing dedication to collaborating with regulatory authorities and industry partners throughout its operational territories.
While Bet365 has not submitted applications for prediction market authorization through the National Futures Association, industry analysts anticipate the company will pursue this direction.
How Prediction Markets Are Transforming Sports Betting
Industry speculation suggests that Bet365 might enter the prediction market sector through strategic acquisition or technology collaboration rather than developing proprietary infrastructure. The company has not publicly confirmed any specific strategies in this area.
InGame first reported the news of bet365’s departure from the AGA.
Historical membership records captured by the Wayback Machine show that DraftKings, FanDuel, Fanatics, and Bet365 were all registered as core AGA members twelve months ago. The membership roster has undergone dramatic changes since then.
DraftKings and FanDuel publicly announced their withdrawals in November 2025. FanDuel specifically stated that its entry into prediction markets created irreconcilable differences with the AGA’s official position.
Fanatics departed in mid-December following its launch as the first major sportsbook operator to introduce a prediction market product. Subsequently, DraftKings and FanDuel rolled out their respective platforms, branded as DraftKings Predictions and FanDuel Predicts.
The exodus extends beyond operators to technology suppliers. OpenBet and Sportradar allowed their AGA memberships to lapse in January. While neither company provided explicit explanations, Sportradar CEO Carsten Koerl has publicly endorsed prediction markets as a significant expansion opportunity.
During a fourth-quarter earnings discussion, Koerl emphasized that Sportradar holds a “unique position to capitalize” on the emerging prediction market sector given its B2B leadership and exclusive sports data rights.
Everi, another supplier, has also disappeared from the AGA membership roster. This change may correlate with executive board chair Michael Rumbolz concluding his tenure as AGA chairman in January.
Trade Association Defends Traditional Gaming Regulation Framework
The American Gaming Association has articulated an unambiguous position on this matter. In correspondence dated December 2025, CEO Bill Miller stated that the organization views sports event contracts as a form of gambling that should fall under state and tribal regulatory authority. Miller confirmed the AGA would continue advocating for this regulatory framework throughout 2026.
Daily fantasy sports operators such as Underdog and PrizePicks have similarly pivoted toward prediction market offerings. Underdog voluntarily surrendered its North Carolina sports betting license to facilitate this transition.
Established casino companies with substantial online divisions, including Caesars and MGM, have not publicly indicated plans to enter the prediction market arena. Caesars is also no longer affiliated with the AGA, though its departure predates May 2020.
BetMGM CEO Adam Greenblatt has commented that maintaining membership in industry associations alongside companies providing sports-event contracts generates a “conflict.” BetMGM continues its participation in these organizations at present.
Despite its digital-focused business model and minimal land-based footprint, Bet365 does not currently provide prediction market products.
Get 3 Free Stock Ebooks
Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.
- Top 10 AI Stocks - Leading AI companies
- Top 10 Crypto Stocks - Blockchain leaders
- Top 10 Tech Stocks - Tech giants
