Key Takeaways
- Shares of Caesars Entertainment (CZR) climbed as high as 11.76% following Wall Street Journal reports that billionaire Tilman Fertitta has entered exclusive acquisition discussions at approximately $34 per share
- The proposed transaction carries an estimated $7 billion valuation, exceeding a rival all-cash proposal of roughly $33 per share submitted by Carl Icahn’s investment firm
- Carl Icahn maintains a stake in CZR and secured two board seats last year; his lower bid remains under consideration without formal dismissal
- Morgan Stanley upgraded its CZR price objective from $25 to $32 while keeping an Equalweight rating, pointing to enhanced risk-reward dynamics
- Individuals close to the negotiations indicate no deal announcement is expected soon, with no guarantee negotiations will reach completion
Caesars Entertainment (CZR) experienced a significant rally exceeding 11% this week following reports that two prominent billionaires are vying to acquire the gaming company through a take-private deal. Trading at $26.01 on Tuesday before the news emerged, shares climbed to approximately $29.07 by Thursday.
Caesars Entertainment, Inc., CZR
According to a Wall Street Journal report, Fertitta Entertainment—the investment vehicle of billionaire Tilman Fertitta—has secured exclusive negotiating rights to acquire Caesars at a price point near $34 per share. This proposed transaction would represent approximately $7 billion in total value.
Fertitta’s gaming portfolio includes Golden Nugget properties along with ownership interests in Wynn Resorts and DraftKings. His previous acquisition of developable real estate along the Las Vegas Strip positions him to benefit from Caesars’ portfolio of six owned properties in Las Vegas, according to industry analysts.
The Financial Times initially reported potential acquisition interest in Caesars during late February, identifying Fertitta and a management-led group among possible suitors.
Meanwhile, Icahn Enterprises submitted its own all-cash proposal valued at approximately $33 per share. As an existing Caesars shareholder who successfully placed two board representatives last year, Carl Icahn remains in contention despite Fertitta’s higher offer. Company sources indicate Icahn’s bid has yet to receive a formal rejection.
Current CEO Tom Reeg is anticipated to continue playing a role in the company’s future direction irrespective of which proposal advances, WSJ sources reported.
However, parties familiar with the ongoing discussions emphasize that no announcement is expected in the near term, and the possibility remains that negotiations may not yield a finalized agreement.
Wall Street Responds With Target Increase
Following the acquisition reports, Morgan Stanley adjusted its outlook by elevating the CZR price target to $32 from its previous $25 level, maintaining an Equalweight stance. The investment bank revised its sum-of-the-parts analysis to separately evaluate Las Vegas operating and property assets alongside current digital segment peer valuations.
The firm established a bullish scenario target of $59 against a bearish downside of $14. While acknowledging Caesars’ historical challenges in generating steady growth, Morgan Stanley suggested the takeover speculation could establish a support level for the stock price.
Year-to-date performance shows CZR delivering a 24% gain, though the equity has demonstrated notable price volatility throughout its trading history.
Additional Analyst Commentary and Company Updates
Not every brokerage maintained bullish positioning. Raymond James dropped Caesars from its Analyst Current Favorites roster, citing stronger expected returns among hospitality-focused equities at present.
Citizens maintained its Market Outperform recommendation alongside a $34 target price, observing that worries surrounding promotional expense levels have diminished.
Executive leadership has also indicated potential plans to monetize the company’s digital gaming division, a factor that could influence deal architecture.
From a product development perspective, Caesars recently introduced Ca$hline, a new digital slot game developed by its proprietary Empire Creative studio. The title is currently available on Caesars’ internet gaming platforms operating in New Jersey.
Morgan Stanley’s revised $32 target still falls short of both reported acquisition offers, underscoring ongoing doubts about whether either transaction will ultimately close.


