TLDR
- Unknown hackers breached Disney’s official Instagram accounts on October 1, 2025, posting fake cryptocurrency promotions
- The scam involved a non-existent coin called Disney Solana that caused fans to lose hundreds to thousands of dollars
- The fake coin’s market cap crashed from $60,000 to $7,000 within minutes as the scam unfolded
- Social media users shared screenshots and warnings across Reddit and X as the breach was discovered
- Disney removed the fraudulent content and began investigating but has not released an official statement
Disney became the target of a cyberattack on October 1, 2025, when hackers gained access to the company’s official Instagram accounts. The breach resulted in posts promoting a fraudulent cryptocurrency that led to substantial financial losses for unsuspecting fans.
The hackers used the compromised accounts to advertise a fake digital coin called Disney Solana. No such cryptocurrency exists, and the entire campaign was designed to steal money from fans who trusted Disney’s verified social media presence.
Rapid Financial Losses Reported
The scam unfolded quickly during the early morning hours. Fans who saw the posts and invested in the fake cryptocurrency began reporting losses almost immediately.
Reddit user u/Lulu_1108 documented the incident on the r/Disneyland subreddit. The user explained that the fake coin showed a market cap of $60,000 before dropping to $7,000 in a matter of minutes.
According to the post, the perpetrators made approximately $50,000 in just 30 minutes. Individual victims reported losing anywhere from hundreds to several thousand dollars each.
Another social media user on X, @ImaginativeArt, captured screenshots of the fraudulent posts before Disney removed them. The images showed a fake logo and detailed instructions for purchasing the nonexistent coin.
The posts appeared legitimate because they originated from Disney’s verified Instagram accounts. This authenticity made it extremely difficult for fans to identify the content as fraudulent.
Social Media Response and Spread
News of the hack spread rapidly across multiple platforms. Users on Reddit, X, and various Disney fan forums began sharing warnings and discussing the breach.
Screenshots of the fake posts circulated widely as people attempted to alert others. The conversation quickly became a trending topic as more users became aware of the scam.
Disney responded by removing all fraudulent posts from the compromised accounts. The company is reportedly conducting an investigation into how the breach occurred.
However, Disney has not released an official public statement confirming the details of the hack. The information available comes primarily from affected users and their social media posts.
Understanding the Attack Method
Cybersecurity professionals point out that brand exploitation scams are increasing in frequency. Attackers target popular companies because their followers tend to trust content from official accounts.
The Disney hack combined brand trust with cryptocurrency hype to create an effective scam. Fans who believed they were getting early access to an official Disney digital coin acted quickly.
The speed of the scam proved crucial to its success. By the time Disney removed the posts and word spread about the fraud, many fans had already lost money.
The hackers timed their attack during early morning hours when fewer people might be monitoring the accounts for suspicious activity. This gave them a window to maximize the scam’s reach before detection.
Disney fans affected by the breach shared their experiences online to warn others. The incident serves as a reminder to verify information even when it appears to come from trusted sources.
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