TLDR
- Eightco rebrands as ORBS, raises $270M to power Worldcoin identity strategy
- ORBS debut: Eightco pivots to Worldcoin treasury and Proof of Human tech
- Eightco’s ORBS launch fuels $270M Worldcoin-backed digital ID strategy
- Digital trust rises: Eightco (ORBS) invests $270M in Worldcoin treasury
- ORBS era begins—Eightco bets on Worldcoin to secure global identity
Eightco Holdings Inc. marked a major strategic move by changing its Nasdaq ticker symbol to “ORBS” on September 11, 2025. This rebranding follows the closing of a $270 million private placement aimed at launching the first-ever Worldcoin (WLD) treasury strategy. The company positions itself at the center of the digital identity revolution with a focus on Proof of Human (PoH) verification.
This initiative places Eightco at the intersection of AI, blockchain, and identity security in an increasingly digital world. The ORBS ticker now symbolizes more than a name; it represents a foundational technology for trust and privacy. As part of this transformation, the firm appointed Dan Ives as Chairman of the Board, enhancing credibility and leadership strength.
Eightco’s approach emphasizes Worldcoin’s privacy-preserving, zero-knowledge technology, which verifies users without storing personal data. This system ensures both authenticity and user protection, which are key to digital infrastructure. The Orb hardware devices support this model, creating unique human verification while distributing tokens securely.
Worldcoin (WLD) Treasury Strategy Takes Center Stage
Eightco’s treasury model integrates WLD as a digital asset to support authentication and infrastructure development. The firm intends to use the new capital to expand World’s verification capabilities across global markets. Through this, Eightco aims to establish a leading verification network based on its identity-first philosophy.
Worldcoin’s Orb devices will serve as critical tools in this rollout by enabling biometric scanning and secure user onboarding. These devices authenticate real people, support fair token distribution, and build a global identity ledger. This model forms the basis of a digital economy built on trusted identity and secure transactions.
The company’s roadmap suggests that digital trust will become central to all internet activity, from transactions to governance. By anchoring its balance sheet in WLD, Eightco prepares for a future where identity is verified before access. The treasury strategy strengthens both the token ecosystem and the company’s long-term positioning in digital trust services.
BitMine Immersion and MOZAYYX Lead the Investment Syndicate
The financing round was led by MOZAYYX, with a major $20 million contribution from BitMine Immersion (NYSE AMERICAN: BMNR). The syndicate also included key institutional players such as World Foundation, Discovery Capital, Kraken, and Brevan Howard. The presence of established names signals growing confidence in the company’s Proof of Human direction.
Cantor Fitzgerald & Co. advised MOZAYYX while Moelis & Company LLC represented BitMine Immersion in the deal. Legal counsel came from Winston & Strawn LLP, Graubard Miller, and Lucosky Brookman LLP, among others. RF Lafferty & Co., Inc. acted as the exclusive placement agent for the private placement.
The securities offering occurred under exemptions from SEC registration requirements, ensuring compliance and exclusivity. Eightco concurrently signed a registration rights agreement to register the resale of the offered shares. This structured approach combines regulatory compliance with forward-looking strategic execution.
