TLDR
- ASST soars 65% after merger with Strive and Bitcoin pivot announcement
- Asset Entities spikes as it rebrands to Bitcoin-centric Strive, Inc.
- Strive merger ignites ASST shares amid $1.5B Bitcoin treasury vision
- ASST stock explodes on zero-debt Bitcoin strategy, Strive merger news
- Digital pivot fuels ASST rally as shareholders back Strive merger plan
Asset Entities Inc. (ASST) skyrocketed on September 9, closing at $6.28, up 17.82% during regular trading hours. The rally intensified in after-hours, with the stock soaring another 65.24% to $10.56,
With strong support from Asset Entities’ shareholders, the merger brings the company closer to transforming into a Bitcoin-focused digital asset treasury. The company plans to rename itself Strive, Inc. and continue trading under the existing ticker symbol ASST. For the merger to close, Nasdaq must still clear the listing application.
The stock’s movement reflected optimism around the company’s transition strategy, strengthened by its zero-debt profile and future capital inflow. This transition positions the combined entity to pursue long-term Bitcoin accumulation strategies aggressively. Market response shows strong confidence in the potential of this newly formed digital asset company.
Strategic Rebrand and Leadership Realignment
The combined company will operate as Strive, Inc. and retain its Nasdaq listing under the ASST ticker. Matt Cole, currently Strive’s CEO, will take over as Chief Executive Officer and Chairman of the Board. Asset Entities’ CEO Arshia Sarkhani will become the Chief Marketing Officer and also join the company’s board.
The rebranding aligns with the new strategic focus on Bitcoin treasury operations. The firm aims to execute a long-term Bitcoin acquisition strategy with disciplined financial controls. A reverse-merger structure enhances operational flexibility and tax efficiency.
This transformation marks Asset Entities’ shift away from its original focus on social media marketing. The company previously managed digital content across platforms like TikTok, Instagram, and Discord. Now, the focus pivots entirely to becoming a major player in digital asset finance.
PIPE Financing and Treasury Goals
Upon the merger’s close, the company will initiate a private placement deal (PIPE), which is expected to raise $750 million in gross proceeds. Additionally, it may secure another $750 million from warrant exercises, potentially generating over $1.5 billion in total funding. These proceeds will directly support the firm’s Bitcoin acquisition strategy.
The PIPE deal enhances the company’s capital structure and strengthens its long-term treasury capabilities. This funding is intended to maximize Bitcoin per share and support potential acquisitions or distressed asset evaluations. One such opportunity includes 75,000 BTC tied to the defunct Mt. Gox exchange.
Strive Asset Management, the new company’s investment arm, has rapidly grown to manage over $2 billion since 2022. It will support the firm’s Bitcoin-focused strategy through regulated investment advisory services. This merger and PIPE deal provide a unique path toward building a dominant public Bitcoin Treasury platform.
