Key Takeaways
- The UK-based gaming operator intends to pursue 3 out of 15 online casino licenses in New Zealand, aiming for roughly half the market
- iGaming received legal approval in New Zealand during June 2025, with licensing applications anticipated to commence in 2026
- The company’s TAB sports wagering platform positions it uniquely for cross-promotion between betting and casino products
- Despite workforce reductions in its regional operations, Entain posted 8% net gaming revenue growth reaching $6.6 billion in 2025
- Performance metrics in New Zealand show a 28% annual increase through existing sports and racing wagering services
The UK gaming powerhouse Entain has announced ambitious plans to dominate New Zealand’s emerging online casino landscape. CEO Stella David revealed the company’s strategy to secure approximately half of the market when regulatory approvals begin.
Entain’s approach involves submitting applications for 3 licenses from the total of 15 that New Zealand regulators are anticipated to distribute. The application window is scheduled to open sometime throughout 2026.
Online gambling remains prohibited under current New Zealand law. Yet the government enacted legislation in June 2025 authorizing iGaming activities and establishing a structured licensing framework.
The gaming operator maintains it holds a competitive edge due to its established market presence. Entain currently operates TAB, which functions as New Zealand’s exclusive authorized provider of retail and digital sports wagering services.
TAB Platform Creates Unique Cross-Promotion Opportunity
David emphasized that Entain stands alone among online operators with the capability to bundle sports wagering and iGaming products. The existing TAB customer network represents a ready-made market for casino gaming expansion.
Andrew Vouris, who leads Entain’s operations across Australia and New Zealand, reinforced this perspective. He highlighted how the company’s existing infrastructure and market knowledge create a solid foundation for growth.
Vouris noted that Entain could emerge as the sole provider delivering sports wagering, horse racing, and casino gaming through a unified platform. This comprehensive approach may differentiate the company when regulators evaluate license applications.
The company currently maintains exclusive rights for digital sports and racing wagering throughout New Zealand. Entain has documented a 28% performance improvement year-over-year within the territory.
This proven success forms a cornerstone of the company’s positioning for casino licensing. Entain views its understanding of New Zealand’s regulatory landscape as a strategic differentiator.
Financial Performance Remains Strong Amid Workforce Restructuring
The New Zealand iGaming initiative follows recent workforce reductions at the company’s regional office. These staffing adjustments formed part of a company-wide initiative to streamline operational expenses.
Nevertheless, cost-cutting measures haven’t deterred expansion objectives. David stated during recent earnings discussions that the digital gaming division showed accelerating growth.
Entain disclosed consolidated net gaming revenue totaling $6.6 billion for 2025. This represented an 8% year-over-year improvement.
Projections indicate net gaming revenue advancement between 5% and 7% on a constant currency basis moving forward. These forecasts signal expectations for sustained digital platform expansion.
With applications still pending, Entain’s blueprint focuses on transforming its current market position into comprehensive gaming services. Should the company obtain its targeted 3 licenses, it would deliver sports wagering, racing, and online casino products within a single jurisdiction.
New Zealand authorities have yet to establish the licensing application timeline, with no official schedule confirmed as of April 2026.
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