TLDR
- Ford Motor Co. partnered with Amazon to sell Blue Advantage certified used cars through Amazon Autos, becoming the second automaker on the platform after Hyundai
- About 200 of Ford’s 2,800 dealers have expressed interest in the program, with initial launches in Los Angeles, Seattle, and Dallas before a planned national rollout
- Used cars will be sold at fixed prices with no haggling, include warranties up to one year or 12,000 miles, and buyers can complete purchases through Amazon’s “add to cart” feature
- The average price of a three-year-old used car reached $31,067 in Q3, the highest in three years, as new car prices topped $50,000
- Ford shares fell less than 1% on the announcement, while online retailers Carvana and CarMax also declined
Ford Motor Co. announced a partnership with Amazon on November 17 to sell certified used vehicles through the e-commerce giant’s website. The deal makes Ford the second major automaker to join Amazon Autos, following Hyundai’s entry into the platform.
The program will feature Ford’s Blue Advantage certified used cars exclusively. Unlike Hyundai, which sells new vehicles through Amazon, Ford is starting with used inventory only. Customers can browse, finance, and purchase vehicles by clicking Amazon’s familiar “add to cart” button.
Around 200 of Ford’s 2,800 U.S. dealers have expressed interest in participating. The initial rollout covers dealerships in Los Angeles, Seattle, and Dallas. Ford plans to expand the program nationwide in the coming months.
Car buyers will take delivery through participating Ford dealers. This approach differs from Tesla’s direct-to-consumer model. Ford is working with its independent retailer network rather than bypassing dealers entirely.
Pricing and Vehicle Details
All vehicles will be sold at fixed prices with no negotiation. Each car receives a multipoint inspection before listing. Ford provides limited warranties covering up to one year or 12,000 miles.
Amazon’s search tool shows vehicle service history and condition reports. Buyers can review these documents before making a purchase decision.
“Everyone has an Amazon account,” said Wendy Lane, senior manager of Ford’s Blue Advantage unit. “Knowing that it is a trusted source for consumers and having our vehicles listed there, we’re really excited to see how it works and how well consumers adopt it.”
The timing reflects changing consumer preferences. Buyers increasingly want simpler, faster car-purchasing experiences. Online sellers like Carvana and CarMax have grown by offering these streamlined processes.
Market conditions are pushing more buyers toward used vehicles. Average new car prices exceeded $50,000 recently, hitting record highs. Meanwhile, the average price of a three-year-old used car reached $31,067 in the third quarter. That marks the highest level in three years, according to Edmunds.com.
Future Plans
Ford views this as a learning opportunity. The company will evaluate the certified used car program before deciding whether to add new vehicles to Amazon’s platform. Lane stated Ford’s goal is driving traffic to dealer lots so customers stay in “Ford’s ecosystem” for service and future purchases.
Fan Jin, global leader of Amazon Autos, said the partnership creates “a car buying experience that combines trusted vehicle certification with the convenience Amazon is known for.”
Ford shares dropped less than 1% at 9:34 a.m. in New York trading on Monday. Carvana and CarMax shares also declined following the announcement. The program launches as Ford seeks new ways to reach customers while maintaining relationships with its dealer network.
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