TLDR
- Google cuts in-app fees to 20%, as low as 15% for select developer programs.
- Developers can now use alternative billing or link to external payment sites.
- Third-party app stores gain simpler installation via the new Registered Stores program.
- Fortnite returns globally to Play Store after Epic Games settlement updates.
- Play Store reforms aim to expand competition and enhance user experiences.
Google announced a major overhaul of its Play Store, reducing fees for developers and easing payment rules. The company will lower its standard 30% cut on in-app purchases to 20%. Developers in certain programs will pay as little as 15%, while the UK, US, and EEA face a five percent service fee.
The changes allow developers to use alternative billing systems or direct users to external websites for purchases. This move expands flexibility beyond Apple’s App Store rules. The update also addresses complaints from Epic Games about restrictive app and payment practices.
Google plans a staged rollout, starting in major regions before reaching a global scale by September 2027. The new programs, including App Experience and Google Play Games Level Up, launch in September 2026 in select markets. These initiatives aim to improve revenue options for developers and enhance user experiences.
Third-Party App Stores Gain Easier Access
Google will introduce a “Registered App Stores” program to simplify third-party store installations on Android. Stores meeting safety and quality benchmarks will get a streamlined interface for users. Participation remains optional, but Google will encourage compliance through future sideloading restrictions.
Users can still install unregistered stores, though upcoming changes in 2026 may make sideloading harder. The program targets broader access while maintaining control over app security. Google intends to gradually expand the initiative globally, prioritizing regions outside the US first.
Developers can now offer their apps through multiple stores without relying solely on Google Play. The setup reduces barriers for new marketplaces and increases competition on Android. This approach also aligns with commitments made in the Epic Games settlement from November 2025.
Fortnite Set for Global Play Store Return
Epic Games’ Fortnite will return to the Play Store worldwide following Google’s fee and billing changes. The game had left the store in 2020 due to a direct payment system bypassing Google’s billing. Its re-entry reflects the new flexibility for developers to manage in-app purchases independently.
The US saw Fortnite return in December 2025, and global availability is expected after regulatory clearance. Google’s changes create a framework for major games and apps to expand without extra costs. The adjustments aim to boost competition and provide users with more app access options.
The settlement with Epic resolved long-running disputes over app distribution and monopolistic practices on Android. Google now enables developers to guide users outside their apps and implement multiple payment systems. These reforms signal a significant shift in Play Store policy and developer relations worldwide.
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