Kooc Media, a UK-based PR distribution agency specialising in crypto, fintech and iGaming, has launched a targeted press release service for online casino operators, sportsbook platforms, betting affiliates and other gambling industry businesses. The service provides confirmed article placements on established news websites, professional press release writing and distribution through a wide network of media partners.
Finding reliable PR support has been a long-standing problem for companies in the online gambling space. The industry sits in a difficult position when it comes to media relations. Many PR agencies will not take on gambling clients. Those that do frequently lack the sector knowledge to produce content that resonates with the right audience or meets compliance requirements. Meanwhile, mainstream journalists regularly pass over press releases from betting and casino companies in favour of stories from less restricted industries.
The result is that many iGaming brands — from newly licensed online casinos to established sportsbook operators — struggle to build any meaningful media footprint despite having genuine news to share. Product launches, market expansions, licensing milestones and partnership announcements go unreported simply because there is no effective channel to get them covered.
Kooc Media was built to solve exactly this kind of problem. The agency operates its own portfolio of news websites, giving it the ability to publish client content directly without relying on third-party editorial decisions. This ownership model means every PR campaign comes with guaranteed placements on real, established publications rather than vague promises of potential coverage.
“We hear the same thing from gambling companies all the time — they have spent money on PR before and got nothing to show for it,” said Michelle De Gouveia, spokesperson for Kooc Media. “Our model eliminates that risk entirely. When a client books a campaign with us, they know exactly where their article will be published before they pay a penny.”
A Full-Service Approach to iGaming Public Relations
Kooc Media’s gambling PR packages are structured to remove as much work as possible from the client’s side. The agency’s internal editorial team handles press release writing, drawing on the key information and messaging points provided by the client. This managed approach means that even small iGaming companies without dedicated marketing teams can launch professional PR campaigns without hiring additional staff or freelancers.
Once a press release is written and approved by the client, Kooc Media publishes it across its owned news brands and distributes it through partner outlets. The agency’s in-house websites cover finance, technology, digital entertainment and business topics, making them a natural home for iGaming content. All sites within the network are indexed by Google News, which opens the door to appearing in Google News results and gaining organic search traffic.
Brands looking for maximum media exposure can opt for expanded distribution packages. These push press releases out through major business and financial newswire networks, with the potential for placements on outlets such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and feeds connected to Dow Jones. For an online casino or sportsbook brand, appearing alongside coverage of mainstream financial news sends a powerful signal of legitimacy and credibility.
Every campaign is backed by transparent reporting. Clients receive a full list of live links to every published article, leaving no doubt about what their investment delivered.
The Growing Importance of PR for Gambling Companies
The marketing landscape for online gambling has become increasingly restricted over recent years. Paid advertising on Google and social media platforms comes with significant limitations for betting and casino brands. Several countries have tightened rules around gambling advertising on television and radio. Sponsorship deals, once a reliable source of brand visibility for sportsbooks, are facing growing scrutiny from regulators and lawmakers.
In this environment, earned media coverage through public relations has become one of the most effective tools available to iGaming companies. A well-placed article on a respected news website achieves brand exposure without running into the advertising restrictions that limit other channels. It also generates high-quality backlinks that improve search engine rankings, which is critical for gambling brands competing for organic traffic in one of the most competitive online sectors.
Press coverage also plays a key role in building player trust. Online gambling requires customers to deposit real money with a platform they may have never used before. Players naturally gravitate toward brands they have seen mentioned in credible publications. A new online casino that has been covered on recognised news sites has an immediate advantage over a competitor with no media presence at all.
For sportsbook platforms expanding into newly regulated markets, PR coverage serves a different but equally important function. It signals to regulators, potential partners and local audiences that the brand is serious, established and operating transparently. In markets where trust and reputation carry significant weight, this kind of visibility can accelerate growth considerably.
What Makes Kooc Media Different from Other PR Providers
The traditional PR model has always been based on outreach. An agency writes a press release, compiles a media list, sends out pitches and then waits. Sometimes a journalist picks up the story. Often, nobody does. Clients pay for the effort rather than the outcome, and there is rarely any guarantee of results.
Kooc Media has rejected that model entirely. By owning and operating its own media properties, the agency controls the publication process from start to finish. There are no gatekeepers to get past and no editorial decisions left to chance. When a campaign is booked, the client receives a list of confirmed publications upfront. Articles are typically live within 24 hours of approval.
This certainty is particularly valuable for gambling brands working to tight timelines. Whether it is a new online casino launching ahead of a major sporting event, a sportsbook announcing odds for an upcoming tournament, or a betting platform entering a newly regulated market, the ability to get press coverage published on a known date is a significant operational advantage.
The agency has applied this same model successfully across the crypto and fintech sectors since its founding in 2017. Token launches, exchange listings, funding announcements and product releases have all been supported through guaranteed placements and fast distribution. The expansion into dedicated iGaming PR brings the same reliability and speed to the gambling industry.
Serving an Industry That Keeps Growing
The online gambling market continues to expand globally. Sports betting legalisation is spreading across the United States. European markets are evolving with updated regulatory frameworks. Emerging markets in Latin America, Africa and parts of Asia are attracting new operators and investment. Mobile betting is driving user growth across every region.
All of this means more competition, more brands fighting for attention and more need for effective public relations. Kooc Media expects demand for specialist iGaming PR to increase steadily as the market grows and more operators recognise the value of consistent media coverage.
“The gambling industry is booming, but many brands still treat PR as an afterthought,” said De Gouveia. “The operators that invest in building a strong media presence now will be the ones that dominate their markets in the years ahead. We want to make that as easy and affordable as possible for them.”
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company owns and operates multiple news websites including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. Kooc Media provides press release writing, guaranteed media placements, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming industries.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
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