TLDR
- LVMH shares climbed 14% on October 15, 2025, recording the largest daily increase since September 2001 after Q3 sales rose 1%.
- China regional sales grew 2% following a 9% drop in the first half, indicating recovery in the crucial luxury market.
- The wines and spirits division posted growth for the first time in 30 months, boosted by US Champagne restocking.
- All business divisions exceeded analyst forecasts, with Q3 revenue hitting ā¬18.1 billion.
- The positive results triggered gains across luxury stocks including Kering up 8.8%, Hermes up 6.3%, and Burberry up 6.6%.
LVMH stock delivered its strongest performance in nearly a quarter century on October 15, 2025. Shares jumped 14% in Paris after the company reported its first quarterly sales increase of the year.
Third-quarter revenue grew 1% on an organic basis to ā¬18.1 billion. The growth ended two straight quarters of declining sales and beat expectations across all divisions.
The surge represented LVMH’s largest intraday gain since September 2001. Trading volume spiked as investors responded to signs that luxury demand might be stabilizing.
Other luxury stocks rallied on the news. Kering rose 8.8%, Hermes gained 6.3%, and Burberry added 6.6% as the sector responded to LVMH’s results.
China Sales Turn Positive
Regional sales that include China increased 2% in the third quarter. This reversed a 9% decline recorded during the first six months of 2025.
CFO Cecile Cabanis told analysts that Chinese demand appears encouraging. Fashion, leather goods, and retail segments drove the regional improvement.
Morningstar analyst Jelena Sokolova pointed to post-pandemic savings among Chinese consumers. She expects continued demand growth in the market.
US sales rose 3% during the quarter. European revenue fell 2% as currency headwinds reduced spending by American tourists.
For the first nine months of 2025, total revenue reached ā¬58.1 billion. Organic growth of 1% showed stabilization across major markets.
Wines Division Rebounds After Long Slump
The wines and spirits unit returned to growth after two-and-a-half years of falling revenue. US Champagne restocking and rosƩ wine sales drove the turnaround.
Cabanis noted that Q4 comparisons will be more challenging than Q3. She expects easier year-over-year comparisons in 2026 for the division.
Louis Vuitton launched a makeup line earlier in 2025, featuring ā¬140 lipstick products. The brand opened The Louis, a ship-shaped flagship store in Shanghai that has attracted crowds.
Leadership Changes at Key Brands
LVMH appointed Jonathan Anderson to lead Christian Dior Couture design. Anderson unveiled his first women’s collection in Paris during October 2025.
His menswear designs launch in January, with womenswear following in the second quarter. The appointments reflect ongoing investment despite recent market challenges.
Fendi named Maria Grazia Chiuri as chief creative officer on October 15. The former Dior womenswear designer will present her debut Fendi collection in Milan in February.
JPMorgan analyst Chiara Battistini called the multi-region recovery encouraging. Kering and Hermes will provide additional demand indicators when they report next week.
