TLDR
- Microsoft offers free security updates for Windows 10 in the EEA after backlash.
- Microsoft reverses its policy, offering free updates for Windows 10 in Europe.
- Microsoft to provide free Windows 10 updates in Europe after consumer outcry.
- Microsoft bows to pressure, offers free security updates for Windows 10 in EEA.
- Microsoft changes Windows 10 update policy to offer free updates in the EEA.
Microsoft Corporation’s (MSFT) stock experienced a decline on September 25, falling by $3.12 or 0.61% during regular trading hours. After hours, the stock dropped another $0.51, closing at $506.52.
The drop comes as the tech giant announced changes to its Extended Security Updates (ESU) program for Windows 10 users in the European Economic Area (EEA). The new update follows consumer backlash regarding Microsoft’s initial requirements tied to the program.
Microsoft Offers Free Extended Security Updates for Windows 10 in the EEA
Microsoft has decided to make Extended Security Updates (ESU) for Windows 10 available at no cost for consumers in the EEA. This decision comes after pressure from consumer advocacy group Euroconsumers, which criticized the initial terms of the program. Originally, users had to either back up their data via Microsoft’s OneDrive or redeem Microsoft Rewards points to gain access to the updates. These conditions sparked concerns that Microsoft was using its services to benefit financially.
The tech giant’s decision to offer the updates without conditions in Europe marks a shift in its approach. European customers no longer need to back up their files or engage with Microsoft’s services to receive the critical security patches. Euroconsumers, in a statement, expressed satisfaction with Microsoft’s change in policy, noting that it was a positive step for consumers in the region. The program, which provides one year of security updates, will now be simpler for users in the EEA to access, with no additional steps required.
Microsoft’s spokesperson confirmed the change, stating that the company is adjusting its program to align with local regulations. These updates, while free in the EEA, will still be available under the original terms in other regions. The company’s decision was heavily influenced by concerns about the European Union’s Digital Markets Act (DMA), which aims to prevent unfair practices by large digital companies.
Microsoft’s Shift Reflects European Regulatory Pressure
The move to offer free security updates aligns with ongoing scrutiny of Microsoft’s business practices in the European market. Euroconsumers had previously raised concerns that the company’s backup and Microsoft Rewards requirements could be seen as an attempt to gain unfair benefits. By offering the updates freely in the EEA, Microsoft appears to be responding to those concerns and complying with the spirit of EU regulations.
Windows 10 will reach the end of support on October 14, and many users are still unable to upgrade to Windows 11 due to hardware limitations. With extended security updates now being offered freely, European users can continue using Windows 10 without worrying about security vulnerabilities. Microsoft’s decision comes just weeks before the official end-of-life date, making it a crucial change for those still on the older operating system.
The company’s swift response to Euroconsumers’ concerns reflects an understanding of the growing regulatory environment in Europe. Microsoft will continue to provide extended updates for businesses for up to three years, though consumer users will only receive the updates for one year. Euroconsumers continues to push for longer support for individual users to ensure their devices remain secure beyond 2026.
