TLDR
- Morgan Stanley recommended 2-4% crypto allocations for growth-focused portfolios through its Global Investment Committee
- Wealth preservation portfolios received 0% crypto allocation recommendations with emphasis on quarterly rebalancing
- Bitcoin reached $125,000 all-time high while exchange balances dropped to lowest levels since 2019
- Guidelines impact 16,000 advisors managing $2 trillion in client wealth across Morgan Stanley’s platform
- E-Trade crypto trading launch planned for early 2026 through Zerohash partnership
Morgan Stanley’s Global Investment Committee released cryptocurrency allocation guidelines for financial advisors last week. The recommendations provide specific percentage targets based on client portfolio types and risk tolerance levels.
The bank suggested up to 4% crypto exposure for “Opportunistic Growth” portfolios designed for aggressive investors. “Balanced Growth” portfolios received a 2% maximum allocation recommendation for digital assets.
Conservative portfolios focused on income generation and wealth preservation were assigned 0% crypto allocations. The committee emphasized that these are maximum thresholds rather than required positions.
The guidance affects approximately 16,000 Morgan Stanley advisors who manage $2 trillion in client assets. The report does not mandate crypto inclusion in standard model portfolios but provides framework for interested clients.
Bitcoin was described as a “scarce asset, akin to digital gold” in the report. The committee positioned cryptocurrency within the broader real assets category alongside commodities and precious metals.
Portfolio Management Strategy
Morgan Stanley stressed the importance of regular rebalancing for portfolios containing crypto assets. The bank recommended quarterly adjustments or at minimum annual reviews to maintain target allocations.
This rebalancing approach prevents crypto holdings from becoming outsized positions as prices fluctuate. The strategy helps control overall portfolio risk while maintaining desired exposure levels.
The report acknowledged declining volatility in crypto markets over recent years. However, analysts warned that digital assets could face increased correlation with traditional markets during economic stress periods.
Hunter Horsley from Bitwise Asset Management called the guidelines a milestone for mainstream crypto adoption. The framework gives advisors clear parameters when discussing digital asset investments with clients.
Bitcoin Market Conditions
Bitcoin surged to a new all-time high of $125,000 on Sunday. The price breakthrough came as exchange balances reached their lowest point in six years.

Data from Glassnode shows centralized exchanges hold fewer Bitcoin than at any time since 2019. The declining supply on trading platforms indicates investors are moving coins into long-term storage.
The price rally occurred during a US government shutdown and broader market volatility. Analysts noted increased demand for both safe-haven assets and growth-oriented investments.
Exchange-traded products were highlighted in the Morgan Stanley report as preferred access methods. These regulated investment vehicles allow exposure without direct cryptocurrency custody requirements.
Morgan Stanley plans to launch crypto trading services for E-Trade customers in early 2026. The expansion will utilize Zerohash infrastructure for liquidity, custody and settlement operations.
The E-Trade integration could provide access to $1.3 trillion in potential trading volume. This represents one of the largest crypto service launches by a major US financial institution.
Morgan Stanley’s crypto allocation framework provides structured guidance as Bitcoin reaches new price levels and institutional adoption continues expanding across traditional finance.