TLDR:
- Netflix teams up with iHeartMedia for video podcasts in 2026.
- Exclusive deal brings “The Breakfast Club” to Netflix in video.
- Netflix’s video podcasts aim to rival YouTube and Spotify.
- New Netflix-iHeartMedia deal expands podcast offerings to video.
- Netflix dives into video podcasts to boost streaming content.
Netflix (NFLX) shares rose by 0.68% to $94.40 as of 2:33:40 PM EST following the announcement of a major partnership with iHeartMedia.
Netflix, Inc., NFLX
The exclusive multiyear deal, set to launch in early 2026, will bring over 15 popular iHeartPodcasts to Netflix in video format. The move signals Netflix’s growing strategy to expand its content offerings and diversify beyond traditional streaming formats.
Netflix’s Move into Video Podcasts Set to Shake Up Streaming Landscape
Netflix continues to reshape the streaming world by adding video podcasts to its lineup, a rapidly growing trend among podcast listeners. Through this deal with iHeartMedia, Netflix will feature top podcasts such as “The Breakfast Club” and “My Favorite Murder” in a video format, aiming to attract new audiences. With video podcast consumption on the rise, this new venture opens doors to both familiar and untapped markets.
Podcast video consumption has been on the rise, with studies showing 70% of listeners prefer a visual component. Netflix plans to roll out video podcast episodes first in the U.S., followed by global availability. The new programming lineup features fan favorites from top hosts, including Chelsea Handler and Karen Kilgariff, ensuring broad appeal for a diverse viewership.
Strategic Move for Netflix to Compete with YouTube and Spotify
This exclusive partnership with iHeartMedia is Netflix’s latest effort to stake its claim in the growing video podcast space. With the streaming market becoming increasingly competitive, Netflix aims to offer content that will draw viewers beyond traditional TV shows and movies. The company’s previous announcements, including a deal with Spotify for 16 additional video podcasts, signal a robust strategy to compete with platforms like YouTube and Spotify.
iHeartMedia retains its audio-only distribution rights under this deal. The podcasts will continue to be available on iHeartRadio and other podcast platforms. By merging Netflix’s strong video service with iHeartMedia’s proven podcast portfolio, both companies aim to expand their reach and tap into the growing video podcast market.
Bob Pittman, CEO of iHeartMedia, emphasized the synergy between the two companies, saying, “This partnership perfectly complements our strong audio foundation and gives fans one more way to connect with their favorite personalities.” The deal also includes new episodes from each show, enhancing Netflix’s content offerings and providing loyal fans with an expanded viewing experience.
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