TLDR
- NIO delivered 36,275 vehicles in November 2025, up 76.3% from November 2024
- Premium NIO brand led with 18,393 units, while ONVO and FIREFLY added 11,794 and 6,088 respectively
- Cumulative deliveries reached 949,457 units, closing in on the one million milestone
- Year-to-date sales totaled 277,893 vehicles, representing 45.6% growth
- Three-brand approach targets premium, family, and compact EV segments simultaneously
NIO reported 36,275 vehicle deliveries for November 2025. The figure represents a 76.3% jump compared to the same month in 2024.
The Chinese EV manufacturer operates three distinct brands. Each one targets different customers with unique needs and budgets.
The premium NIO line delivered 18,393 vehicles last month. ONVO, positioned for families, contributed 11,794 units. FIREFLY, the compact luxury offering, added 6,088 deliveries.
The three-pronged approach lets NIO compete across multiple market segments. Other automakers typically focus on one or two vehicle categories. NIO is betting that variety will capture more market share.
November’s performance pushed year-to-date deliveries to 277,893 vehicles. That’s a 45.6% increase over the first eleven months of 2024.
Closing In On One Million Units
Total deliveries since the company started selling vehicles reached 949,457 units by November 30. NIO needs roughly 50,000 more deliveries to hit one million cumulative sales.
The milestone could boost investor confidence. Large sales numbers signal staying power in a market where newer EV companies often struggle to scale.
Each brand serves a specific purpose in NIO’s lineup. The flagship NIO brand chases tech-savvy buyers willing to pay premium prices. ONVO targets families who prioritize space and practicality over luxury features. FIREFLY appeals to city dwellers wanting a smaller footprint without sacrificing quality.
Running three brands costs more than managing a single product line. NIO needs separate teams for design, marketing, and distribution. But November’s results suggest the investment is generating returns.
All Three Brands Finding Customers
The delivery breakdown shows balanced performance. The premium NIO brand accounted for just over half the monthly total. ONVO and FIREFLY split the rest nearly evenly.
No single brand carried the entire load. That diversification could protect NIO if demand softens in one segment.
The 76.3% growth rate stands out in China’s crowded EV market. Competition intensifies as both domestic and international brands fight for buyers.
NIO has been building toward this moment since 2014. The company spent years establishing its premium brand before launching ONVO and FIREFLY.
The expansion reflects changing market conditions. Early EV buyers often wanted premium features and were willing to pay for them. Now the market includes more price-conscious shoppers and families looking for practical electric options.
NIO’s current market capitalization sits at HK$91.05 billion. The stock sees average daily trading volume of 9.6 million shares. Wall Street analysts give the stock a Hold rating with a price target of HK$52.00.
The company sells primarily in China but is working to expand internationally. November marked the strongest single-month delivery performance in NIO’s history. The three-brand system launched gradually over the past year as the company diversified beyond its original premium focus. All three brands posted deliveries in November, with the premium line maintaining its lead while ONVO and FIREFLY gained ground.
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