TLDR
- Nubank, serving 100+ million customers, will test stablecoin credit card payments as part of digital asset integration strategy
- Roberto Campos Neto announced plans at Meridian 2025 event to connect blockchain technology with traditional banking services
- Latin America sees massive stablecoin adoption with 90% of Brazil’s crypto activity involving dollar-pegged digital assets
- High inflation rates across the region drive demand, with Venezuela’s 229% inflation making stablecoins replace local currency
- Argentina leads regional adoption with USDT and USDC accounting for 72% of cryptocurrency purchases in 2024
Nubank, Latin America’s largest digital bank, announced plans to integrate stablecoin payments with credit cards. The move positions the Brazilian fintech company at the forefront of digital banking innovation across the region.
Roberto Campos Neto, Nubank’s vice-chairman and former Brazil central bank governor, revealed the strategy at Wednesday’s Meridian 2025 event. He emphasized blockchain technology’s role in connecting digital assets with traditional banking infrastructure.
The São Paulo-based bank serves over 100 million customers across Brazil, Mexico, and Colombia. Founded in 2013, Nubank has grown to become a major player in Latin American digital financial services.
“What the data shows is that people aren’t buying to transact, they’re buying as a store of value,” Campos Neto explained. He noted banks face challenges accepting tokenized deposits and using these assets for client credit issuance.
Nubank Expands Crypto Offerings
Nubank entered cryptocurrency markets in 2022 by allocating 1% of net assets to Bitcoin. The bank simultaneously launched crypto trading services for its customer base.
In March 2025, the company expanded its digital asset portfolio by adding four altcoins. Customers gained access to Cardano, Cosmos, Near Protocol, and Algorand through the platform.
The upcoming stablecoin credit card integration represents Nubank’s latest effort to bridge traditional and digital finance. Dollar-pegged stablecoins offer price stability compared to volatile cryptocurrencies.
Nu Holdings, Nubank’s parent company, reported strong financial performance with 42% year-over-year profit growth in the second quarter. Net profit reached $637 million while revenue increased 40% to $3.7 billion.
Regional Stablecoin Boom
Stablecoin adoption has surged across Latin America due to economic instability. Brazil’s Central Bank president revealed in February that 90% of the country’s crypto activity involves stablecoins.
Argentina has become a major stablecoin market as inflation exceeds 100%. A March 2025 Bitso report showed USDT and USDC accounted for 50% and 22% of cryptocurrency purchases respectively.
Venezuela presents the most extreme adoption case, with 229% inflation in May driving stablecoin use for daily transactions. Chainalysis data shows stablecoins represented 47% of crypto transactions under $10,000 in 2024.
Bolivia recently embraced cryptocurrency after lifting restrictions in June 2024. The Central Bank of Bolivia signed agreements with El Salvador in July 2025 to promote crypto as a fiat alternative.
Across Bitso’s regional platforms, stablecoins comprised 39% of all crypto purchases in 2024. This trend reflects growing preference for stable digital assets over volatile alternatives.
