Kooc Media, a PR distribution agency that has carved out a strong position serving the crypto, fintech and technology industries, is now offering its guaranteed press release service to online gambling companies. The dedicated iGaming packages give casino operators, sportsbook brands, betting affiliates, poker platforms and gambling software providers access to professional press release writing, confirmed publication on high-authority news websites and distribution through established newswire networks.
Online gambling is a massive global industry. Sports betting alone generates tens of billions in revenue annually, and the online casino market is not far behind. New operators are entering the space constantly, driven by expanding regulation, growing mobile adoption and increasing consumer appetite for digital entertainment. But while the commercial opportunity is enormous, the PR landscape for gambling companies remains frustratingly barren.
Ask any iGaming marketing director about their experience with public relations and the response is usually the same. They have tried agencies that promised media coverage and delivered nothing. They have paid retainers for months of outreach that resulted in zero published articles. They have been turned away by firms that did not want gambling companies on their client list. The industry has learned through hard experience that traditional PR simply does not work well for gambling brands.
Kooc Media is offering something different.
“We are not asking gambling companies to take a leap of faith,” said Michelle De Gouveia, spokesperson for Kooc Media. “Every campaign we run comes with guaranteed placements on named publications. Clients see exactly what they are getting before they spend anything. After years of dealing with agencies that could not deliver, that level of certainty is what iGaming brands need.”
Publication on Owned Media Brands
The core of Kooc Media’s service is its network of in-house news websites. Unlike agencies that rely entirely on pitching stories to third-party journalists, Kooc Media publishes content on platforms it owns and operates. The network includes well-established titles such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing.
These publications span finance, technology, business and digital trends, providing a natural editorial environment for iGaming content. Crucially, every site in the network carries Google News indexing. This means articles published through Kooc Media campaigns do not just exist on a webpage — they have genuine potential to appear in Google News results, surface in news feeds across the web and rank in organic search for relevant terms.
For gambling brands, this Google News visibility matters enormously. The iGaming market is fiercely competitive online, and any edge in search visibility translates directly into player acquisition. Having press releases indexed and discoverable through Google’s news ecosystem provides ongoing value long after the initial publication date.
When a client books a campaign, Kooc Media provides a confirmed list of publications where the article will appear. There is no reliance on journalist interest, no editorial gatekeeping and no risk of paying for a campaign that produces nothing. The placements are locked in from the start.
Content Written by Industry-Aware Editors
Many gambling companies do not have the time, resources or expertise to write their own press releases. Kooc Media’s iGaming PR service includes full content creation handled by the agency’s in-house editorial team.
The process is simple. The client provides a brief outlining the announcement — whether that is a new casino launch, a sportsbook market entry, a licensing milestone, a technology partnership, a product upgrade, a rebrand or any other business development. The editorial team then writes a complete press release, handling the angle, structure, messaging and any compliance requirements around responsible gambling language and regulatory accuracy.
Having editors who understand the iGaming industry makes a meaningful difference to the quality of the output. Generic PR writers often struggle with gambling terminology, regulatory nuances and the specific tone that resonates with iGaming audiences. Kooc Media’s team has experience across gambling, crypto, fintech and technology content, which means they understand how to produce articles that read naturally and hit the right notes for the intended readership.
Once the client approves the draft, publication typically happens within 24 hours. For campaigns that include newswire distribution, the press release is simultaneously pushed out to partner outlets. Higher-tier packages can result in coverage appearing on major platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-connected feeds.
Complete reporting follows every campaign, with live links to each published article provided to the client.
The Shrinking Marketing Toolkit for Gambling Brands
The case for investing in PR has never been stronger for online gambling companies, largely because so many other marketing channels are becoming harder to use.
Paid search advertising for gambling is restricted in numerous jurisdictions. Social media advertising rules from Meta, Google and others continue to tighten around betting and casino content. Television and radio advertising bans for gambling products are either in place or under active discussion across much of Europe. Even affiliate marketing, long the backbone of iGaming customer acquisition, faces increasing regulatory scrutiny in several markets.
Each restriction that is introduced narrows the marketing options available to gambling companies and increases the strategic importance of the channels that remain open. Public relations sits firmly in that category. Press coverage on third-party news websites is not classified as advertising. It is not subject to the same platform rules and regulatory restrictions. And it delivers something that paid channels fundamentally cannot — third-party credibility.
When a reputable news publication covers an online casino launch or a sportsbook expansion, it sends a trust signal to everyone who reads it. Potential players see a brand that is being talked about in the media, not just one that is paying for banner ads. Business partners see a company with a public profile. Regulators see an operator that is transparent about its activities. That kind of credibility compounds over time and across every audience that matters to a gambling business.
The long-term SEO impact reinforces the value further. Quality backlinks from Google News indexed publications build domain authority steadily. For iGaming companies targeting competitive organic search terms — the terms that drive the highest volume of player sign-ups — a consistent programme of press coverage creates a compounding advantage that competitors without media presence cannot easily replicate.
Packages That Match the Diversity of the iGaming Market
The online gambling industry is not monolithic. It ranges from one-person affiliate operations and boutique casino startups through to publicly listed multinational sportsbook groups with thousands of employees. Kooc Media has built its iGaming packages to serve across this entire spectrum.
Starter packages provide publication on a selection of the agency’s owned websites. These are designed for smaller operators, startups and affiliates that want credible media coverage at an accessible price point. The placements are real, the sites are established and the Google News indexing applies at every level.
Mid-range packages expand the distribution by adding partner network placements, giving brands wider reach without the cost of a full newswire campaign. These suit growing companies that have moved past the startup phase and need broader visibility to support their expansion.
Premium packages deliver the complete experience — owned site publication plus full newswire distribution through major business and financial media networks. These are built for established operators making significant announcements that warrant the widest possible coverage.
Custom campaigns sit alongside these standard options for clients with specific targets. Whether a brand wants to focus on particular geographic markets, certain types of publications, a defined content calendar or a sustained monthly PR programme, Kooc Media can design a campaign around those requirements.
Managed content creation is included in every package without exception. No client is expected to provide a finished press release. The agency handles everything from brief to published article.
Applying a Proven Blueprint to a New Industry
Kooc Media has been operating since 2017. The agency built its model and its media network while serving crypto projects, blockchain startups, fintech companies and technology brands. These are industries that share the same core PR challenge as iGaming — they need media coverage to grow, but the mainstream PR industry has historically failed to deliver it for them.
The guaranteed-placement model was the agency’s answer to that failure, and it has been tested and refined across thousands of campaigns over the past nine years. Bringing that model to the gambling industry was a matter of applying existing strengths to a sector with obvious and growing demand.
“Everything we learned building PR services for crypto and fintech applies directly to iGaming,” said De Gouveia. “The need is the same, the frustrations are the same, and the solution is the same — guaranteed results, fast delivery and complete transparency. We are confident that gambling brands will see the value immediately.”
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company operates a network of in-house news websites and provides guaranteed media placements, press release writing, newswire distribution and managed PR campaigns for clients in the crypto, fintech, technology and iGaming industries.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
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