TLDR
- Peloton unveils Cross Training Series with AI coaching, shares slip 3.7%.
- New Peloton gear, AI coaching & wellness push fail to boost stock.
- Peloton revamps lineup with Cross Training Series, stock dips anyway.
- AI-powered Peloton IQ & new gear launch, shares still face downturn.
- Peloton expands into wellness & community as stock closes lower.
Peloton shares slipped sharply during Thursday’s session despite the company unveiling a sweeping overhaul of its product portfolio. The stock fell from above $9.00 in early trading to near $8.20 before recovering slightly. It closed at $8.67, down 3.67%, and eased further to $8.60 after hours.
Peloton Launches Cross Training Series
Peloton introduced its most significant hardware refresh with the new Cross Training Series. The lineup features the Cross Training Bike, Bike+, Tread, Tread+, and Row+, all enhanced with advanced swivel screens. These updates enable members to transition seamlessly between cardio, strength, yoga, and meditation.
The plus models feature built-in cameras for movement tracking and real-time form correction. They also include Sonos-tuned speakers, hands-free voice controls, and integrated cooling fans. Additionally, new comfort saddles and attachments enhance user support across cycling equipment.
Peloton made the Cross Training Series available for purchase immediately. Products are accessible through the company’s website, Amazon, and Dick’s Sporting Goods. Johnson Fitness & Wellness locations nationwide will also begin offering the new line.
Peloton IQ Expands Personalized Coaching
Alongside hardware, Peloton unveiled Peloton IQ, an AI-powered system for personalized fitness coaching. This software integrates workout history, real-time performance, and wearable data from Apple, Garmin, and Fitbit. Members receive customized plans, rep tracking, and tailored class suggestions.
Peloton IQ is available across all connected devices, including older models through a software update. The plus line benefits most with its built-in cameras, enabling real-time rep counting and suggested weight guidance. This system reduces guesswork for members while enhancing progress tracking.
Performance summaries and adaptive recommendations aim to keep users aligned with their goals. Weekly plans evolve as members advance, providing personalized structure and insights. By combining hardware and AI-driven features, Peloton emphasizes long-term engagement and improved results.
Broader Wellness and Community Growth
Peloton expanded its offerings to include wellness, recovery, and community support. The company partnered with the Hospital for Special Surgery to produce injury-prevention programming. It also partnered with Halle Berry’s Respin Health to address wellness during perimenopause and menopause.
Peloton acquired Breathwrk, a breathwork app supporting mental health and sleep improvement. Members now have access through their existing subscriptions, with deeper integration planned. These additions aim to deliver a holistic approach to physical and mental well-being.
Community features also received expansion with the launch of Club Peloton. This recognition program rewards activity consistency and unlocks early access to content. Official teams led by instructors further strengthen engagement, creating new ways to motivate members.
