Key Takeaways
- Piper Sandler launched Shopify coverage with an Overweight rating and set a $165 price objective
- SHOP designated as the firm’s preferred investment in the Web Builders category
- Analyst forecasts 28% revenue expansion in 2027, exceeding consensus Street projection of 24%
- Shop Pay and Shopify POS positioned to address more than $50 trillion in untapped global GDP
- Fourth quarter gross merchandise value surged 31% from prior year, with Q1 revenue growth projected above 30%
Piper Sandler has designated Shopify (SHOP) as its preferred investment within the Web Builders category, launching coverage with an Overweight rating and establishing a $165 price objective.
The investment firm characterizes Shopify as the foundational backbone of worldwide commerce. While acknowledging the stock’s premium valuation multiples, Piper Sandler maintains that the risk-reward equation remains favorable.
The optimistic outlook stands on three fundamental pillars. Initially, cohort performance analysis forms a critical component. Piper Sandler’s examination reveals Year-1 cohort metrics significantly exceeding COVID-era benchmarks, suggesting potential upside beyond current Wall Street projections.
Payment solutions represent the second pillar. The firm calculates that Shop Pay and Shopify POS face a market opportunity exceeding $50 trillion in unaddressed global GDP, with deployment phases still in their infancy.
Enterprise expansion constitutes the third foundation. According to Piper Sandler’s web platform monitoring, approximately 80% of leading e-commerce websites continue operating on custom-built infrastructure or avoid major platforms entirely—presenting substantial market share opportunities for Shopify.
The firm anticipates 28% year-over-year revenue expansion by 2027, surpassing Wall Street’s 24% consensus forecast.
Examining the Valuation Picture
Regarding valuation metrics, SHOP currently trades at approximately 9x projected 2027 revenues and 19x gross profit. These multiples represent premium territory—a characteristic the firm recognizes has persisted historically.
However, Piper Sandler observes the stock currently trades near the 25th percentile of its multi-year historical valuation band. This represents a comparatively attractive entry point relative to its valuation history.
ARK Invest maintains a $640.5 million position in SHOP, though this holding decreased 18% from the previous quarter. By the conclusion of Q4 2025, 101 hedge funds monitored by Insider Monkey maintained SHOP positions, representing an increase from 91 in Q3.
Cathie Wood positioned SHOP second on her compilation of optimal stock selections for 2026.
Recent Quarterly Performance and Outlook
Shopify’s fourth quarter performance exceeded analyst projections. Gross merchandise value expanded 31% year-over-year. Revenue growth similarly exceeded 30% during this timeframe.
For the first quarter, management provided guidance projecting revenue growth surpassing 30%, sustaining the positive trajectory.
Subsequent to these results, multiple firms—including Deutsche Bank, RBC Capital, and Cantor Fitzgerald—reduced their price objectives. These adjustments reflected considerations including tax rate implications and valuation concerns.
Patient Opportunity Equity Strategy emphasized B2B expansion of 98% year-over-year in Q3, alongside international GMV growth of 41%. The firm additionally noted Shopify Campaigns, an advertising solution demonstrating a 9x increase in merchant budget allocations year-over-year.
Shopify secured Estee Lauder as a Shopify Plus client during this period—representing a significant victory for its enterprise market penetration strategy.

