TLDR
- Plug Power stock rose 5.88% to $1.63 Friday following Fed Chair Powell’s dovish Jackson Hole comments
- Roth/MKM reiterates Buy rating with $3.50 price target after touring the Slingerlands facility
- Analyst notes three large electrolyzer projects that could occupy production for several years
- Growth stocks like Plug benefit from potential rate cuts due to lower borrowing costs
- Stock has 52-week range of $0.69 to $3.32 with current market cap of $1.78 billion
Plug Power shares climbed Friday afternoon as Federal Reserve Chair Jerome Powell’s dovish Jackson Hole speech boosted growth stocks across the board. The hydrogen fuel cell company gained 5.88% to $1.63 as investors positioned for potential interest rate cuts.

Powell warned that “downside risks to employment are rising” and emphasized the Fed’s readiness to adjust monetary policy if job losses accelerate. Markets interpreted this as a signal that rate cuts could arrive as early as fall.
This development particularly benefits growth companies like Plug Power. The company relies heavily on future earnings streams and aggressive capital investment to fund expansion plans.
Lower interest rates reduce borrowing costs for scaling manufacturing operations. They also increase the present value of long-term cash flows, making Plug’s growth story more attractive to investors.
For Plug specifically, rate relief could ease financing costs tied to building hydrogen production plants. The company is also expanding fuel cell systems and electrolyzer deployments.
Consumer demand remains volatile and capital markets stay selective. In this environment, cheaper credit provides a critical tailwind for sustaining Plug’s ambitious growth roadmap.
Dovish Fed commentary has historically triggered sector-wide rallies in renewable energy equities. Investors rotate into long-duration assets with high growth potential during these periods.
Analyst Confidence Grows
The rally comes after Roth/MKM reiterated its Buy rating and $3.50 price target on Thursday. The research firm toured Plug’s Slingerlands facility and met with CEO Andy Marsh and CFO Paul Middleton.
Analysts observed positive production activity at the Vista facility during their visit. They noted large materials handling orders in fulfillment and substantial electrolyzer activity.
The team also witnessed a GenSure project for a rail customer. These observations reinforced their confidence in the company’s operational capabilities.
Roth/MKM believes investors “under-appreciate the importance” of three large electrolyzer projects Plug is pursuing. Even one project would occupy production capacity for several years and support positive EBITDA, according to the firm.
The analysts indicated that Plug’s gross margins and cash flow are “probably tracking well towards recent targets.” This assessment supports their maintained price target based on a 5x multiple of 2025 estimated revenue.
Strategic Positioning
Roth/MKM considers the 5x price-to-sales multiple “fair” given Plug’s recent achievements. The company has successfully generated Green Hydrogen Production Tax Credits in Georgia.
There’s also improving visibility on gross margin improvements expected in the second half of 2025. These factors justify the valuation multiple in the analysts’ view.
Recent corporate developments have strengthened Plug’s financial position. The company extended its at-the-market sales agreement with B. Riley Securities in August.
This amendment allows Plug to offer and sell shares up to $1.0 billion through August 15, 2027. The agreement provides financing flexibility as the company scales operations.
Other analysts have shown mixed reactions to Plug’s recent performance. Canaccord Genuity raised its price target to $1.25, citing management’s “Project Quantum Leap” sustainability efforts.
Wells Fargo also increased its price target to $1.50, reflecting a shift in its valuation model. However, BMO Capital lowered its target to $1.00, expressing concerns over the company’s cash balance.
The stock trades with a 52-week high of $3.32 and a 52-week low of $0.69. Current market capitalization stands at $1.78 billion with a beta of 2.35, indicating high volatility relative to the broader market.