TLDR
- Robinhood is focusing more on advanced crypto traders due to changes in user behavior.
- The platform has introduced new features that support tax management and cost basis control.
- Trading fees have been lowered based on user volume and now start from three basis points.
- Robinhood users can now access seven different liquidity venues for crypto trading.
- Younger users continue to hold long-term positions despite market volatility.
Robinhood is accelerating its focus on advanced crypto traders as user behavior shifts during a volatile year for digital assets, and while younger users maintain long-term positions, the company now sees rising engagement from more experienced participants.
Robinhood Targets Frequent and Skilled Traders
Robinhood now targets advanced traders who trade more frequently and seek detailed tools for tax and cost management strategies. Johann Kerbrat, head of crypto at Robinhood, confirmed that this segment is showing “a lot more activity” across the platform.
He stated, “It’s a combination of having more advanced traders now, and also more tools for them to use.”
As a result, the company introduced tax-lot selection and custom cost basis features to help users handle tax implications more efficiently.
These tools are designed for users executing strategic transfers and managing holdings actively throughout the year. To support precision in trades, Robinhood now offers routing through seven crypto liquidity venues and volume-based fee reductions.
Trading fees now drop as low as three basis points, depending on monthly trading volumes and account activity. This expansion of tools contrasts with the platform’s earlier perception as beginner-focused in the crypto space.
Younger Users Stay Long-Term Focused
Robinhood also reported that younger traders remain consistent in their long-term approach despite ongoing market turbulence.
Kerbrat explained, “They see this as a ‘buy the dip’ opportunity because they have a longer-term horizon.”
These users are generally less sensitive to short-term volatility and continue building positions across market downturns. The company has seen this segment maintain steady activity without engaging in frequent trade movements.
Although long-term users form a large part of the base, the company’s roadmap now aligns more with advanced user needs. New feature rollouts focus on trade customization, tax optimization, and international access for advanced participants.
Kerbrat emphasized that the company is not prioritizing trading volume metrics as heavily in this phase of development. He said, “If the volume is low, I can’t really do anything about that,” referencing market-wide volume fluctuations.
Platform Evolution and Future Plans
Robinhood aims to redefine its platform image by moving beyond its beginner-only reputation in the crypto sector.
“We’re seeing more advanced traders coming from other platforms into Robinhood,” Kerbrat stated.
To meet this demand, the company is improving infrastructure and developing tools for more complex crypto trading requirements. Future plans also include international expansion and partnerships with blockchain protocols to support on-chain activity.
Kerbrat confirmed that 2026 will focus on expanding accessibility across on-chain features to serve a wider user base. “For too long, crypto was made by engineers for engineers,” he said, underscoring the need for user-friendly design.
Robinhood will present these developments at Consensus Hong Kong in February 2026. The event marks a major moment in the company’s efforts to attract global crypto traders with tailored solutions.
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