TLDR
- Rumble Inc. (RUM) shares jumped over 12% in pre-market trading following announcement of partnership with AI company Perplexity
- The deal integrates Perplexity’s AI-powered search tools into Rumble.com to improve content discovery for creators and viewers
- Partnership includes advertising deal for Perplexity to promote its new Comet browser to Rumble’s audience
- Companies will launch joint subscription bundle combining Rumble Premium with Perplexity Pro
- Stock had closed regular trading at $7.39, up 3.36%, before surging to $8.34 in pre-market activity
Rumble Inc. (RUM) saw its stock price climb over 12% in pre-market trading on October 3, 2025. The surge came after the video-sharing platform announced a strategic partnership with Perplexity, an AI-powered answer engine.
The stock reached $8.34 in pre-market activity. It had closed Thursday’s regular trading session at $7.39, already up 3.36% for the day.
The partnership centers on integrating Perplexity’s AI technology into Rumble’s platform. The goal is to help users find specific content more easily on the site.
Perplexity extracts information from reliable sources to answer questions with citations. This technology will now power content discovery features on Rumble.com.
Rumble founder and CEO Chris Pavlovski said the company is diving deeper into the AI space across its customer base. He added that working with Perplexity’s AI technologies should drive improvements to discoverability on the platform.
Integration Plans and Features
The integration will roll out progressively over time. Perplexity’s search technology is designed to understand what users are looking for and surface relevant results quickly.
The partnership includes several components beyond just search integration. Perplexity will advertise its new Comet browser to Rumble’s audience through the Rumble Advertising Center.
Comet is Perplexity’s AI-powered browser that provides contextual assistance and intelligent search capabilities. The promotion will reach users across the Rumble ecosystem.
The companies will also launch a joint subscription offering. This bundle will combine Rumble Premium with Perplexity Pro memberships.
Dmitry Shevelenko, Chief Business Officer at Perplexity, said their search technology is focused on bringing these capabilities to Rumble’s platform. He mentioned introducing Rumble’s community to Comet’s browsing innovations.
Market Response and Trading Activity
Retail sentiment toward Rumble stock on Stocktwits remained bullish at 75 out of 100 as of late Thursday. Message volume on the platform grew to high levels.
The stock ranked among the top five trending equity tickers on Stocktwits. One bullish user predicted shorts would get burnt on the move.
According to Koyfin data, short interest in Rumble stock stands at 5.20%. Another user on Stocktwits said they bought 100 shares three days ago and wished they had bought 1,000.
Rumble stock is down 43% year-to-date despite Thursday’s gains. The consensus price target compiled by Koyfin sits at $14.50.
That target price represents roughly 96% upside potential from current levels. The after-hours rally picked up further steam in overnight trading following the initial announcement.
The partnership announcement marks Rumble’s continued push into AI technology. The integration launches in conjunction with the subscription bundle and Comet browser promotion.
