TLDR
- Ryvyl merges with Roundtable to build blockchain-powered media finance.
- Ryvyl–Roundtable merger sets $41.25M value, sparks 52% stock surge.
- Blockchain meets payments: Ryvyl, Roundtable form RTB Digital.
- Ryvyl joins forces with Roundtable to launch SaaS treasury model.
- New RTB Digital aims to blend payments, blockchain, and media reach.
Ryvyl Inc. confirmed a definitive agreement to merge with RTB Digital, a Web3 SaaS technology company. The deal assigns a $41.25 million pre-money enterprise value to the combined company. Shares of Ryvyl rose more than 52% in after-hours trading after the announcement.
Merger Details and Strategic Alignment
The merger aims to integrate Ryvyl’s digital payment infrastructure with Roundtable’s blockchain-powered media technology. Both companies plan to create a SaaS-driven treasury model supporting decentralized liquidity and digital asset integration. The transaction is scheduled to close by the end of 2025, pending shareholder approval and conditions.
Leadership changes will take effect upon the merger’s closure. Roundtable founder James Heckman will serve as CEO of the new entity. Current Ryvyl CFO George Oliva will act as interim CEO and Chairman until completion of the transition.
The combined company will operate under the name RTB Digital, doing business as Roundtable. Six new directors will be appointed, and most of Ryvyl’s current directors will step down. The new structure emphasizes the adoption and expansion of blockchain technology into digital media infrastructure.
Leadership Team and Technology Background
Roundtable introduces experienced executives and blockchain pioneers to lead the merged platform. Heckman is joined by Eyal Hertzog, Bancor founder and inventor of automated market-making protocols. Bill Sornsin, a former Microsoft leader, will also contribute to technology development.
The leadership team has a proven track record of building global-scale media ecosystems. They previously developed platforms for Yahoo, News Corp, AOL, MSN, Myspace, and the NFL. Their expertise covers digital media, blockchain solutions, and payment technologies.
Roundtable has attracted industry veterans and entrepreneurs as strategic partners. The group includes Walton Comer, Aly Madhavji, David Bailey, Mike Alexander, W. Graeme Roustan, and Brock Pierce. These figures bring experience in blockchain investment, finance, and large-scale business operations.
Commercial Reach and Financial Outlook
Roundtable has already established a significant market presence. It partners with Yahoo, Paris Saint-Germain, Miss World, and more than 150 global journalists. The platform generates seven-figure revenue and reaches millions of consumers.
The company also raised $33 million in fresh capital to expand its platform. This funding will support user integration into a blockchain-based liquidity pool. Following the merger, this capital will be distributed equally among shareholders of both parties.
In addition, Roundtable pledged to contribute over $30 million in Bitcoin to the combined treasury. Ryvyl expects this reserve asset to strengthen the balance sheet and fuel innovation. The focus will shift toward blockchain adoption while legacy operations continue.
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