TLDR
- Salesforce announced a $15 billion investment in San Francisco over five years to advance AI innovation and workforce development
- The company launched Agentforce 360 globally, embedding AI agents across Sales, Service, Marketing, Commerce, and Slack platforms
- Early adopters reported major efficiency gains, with Reddit seeing 84% faster resolution times and OpenTable automating 70% of customer inquiries
- Salesforce pledged an additional $39 million to education and healthcare, bringing total Bay Area contributions above $1 billion
- Shares rose over 1% in pre-market trading, with Wall Street maintaining a “Moderate Buy” rating and average price target of $333.52
Salesforce shares climbed in Monday’s pre-market session after the company rolled out its Agentforce 360 platform worldwide and announced plans to pump $15 billion into its hometown over the next five years.
The stock traded 1.01% higher at $244.12 before the bell. That followed a 1.49% decline to $241.68 at Friday’s close.
Agentforce 360 went live across Salesforce’s entire cloud ecosystem on Monday. The platform embeds AI agents into Sales, Service, Marketing, Commerce, and Slack.
These agents can complete tasks, answer questions, and act on data within Salesforce’s existing security framework. Companies can build and train their own agents using the Customer 360 toolkit.
The system connects to Data Cloud for real-time access to customer information. Slack serves as the main workspace where employees and AI agents work together.
Early Results Show Real Automation Gains
Companies testing the platform reported concrete improvements. Reddit cut resolution times by 84% and automated 46% of support cases.
OpenTable now handles roughly 70% of customer inquiries without human help. 1-800Accountant deflected 90% of cases during peak tax season using the AI agents.
These numbers show growing demand for AI tools that can manage service and support tasks across different industries. The platform aims to reduce repetitive work while keeping compliance and data controls in place.
CEO Marc Benioff called the launch a major step forward. “Agentforce 360 connects humans, agents, and data on one trusted platform, helping every employee and every company achieve more than they ever thought possible,” he said in a statement.
Salesforce built the release on over a year of testing and thousands of pilot programs. The company is using it as the base for its next wave of AI-focused enterprise growth.
$15 Billion San Francisco Investment Announced
Separate from the product launch, Salesforce revealed a $15 billion commitment to San Francisco through 2030. The money will support AI innovation and workforce development in the city.
The investment funds a new AI Incubator Hub at Salesforce’s San Francisco campus. It also backs AI training programs and helps businesses adopt agent-based systems.
“This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs and helping companies and our communities thrive,” Benioff said.
Salesforce added a $39 million pledge to local education and healthcare. That brings total Bay Area contributions past $1 billion.
The timing lines up with Dreamforce, the company’s annual conference running October 14-16. The event expects nearly 50,000 attendees and should generate $130 million in local revenue while creating 35,000 jobs.
Analysts view the Agentforce 360 launch as a way for Salesforce to protect market share against AI-focused rivals like Microsoft and ServiceNow. The platform could also help with customer retention as competition heats up.
Wall Street holds a “Moderate Buy” consensus on the stock based on 38 recent ratings. That breaks down to 29 Buy recommendations, eight Holds, and one Sell.
The average 12-month price target stands at $333.52, suggesting 38% upside from Friday’s close of $241.68.
