TLDR
- Salesforce buys Doti to supercharge AI search and expand its Israel R&D hub.
- Doti’s tech boosts Salesforce’s unified search and conversational data tools.
- Acquisition strengthens Salesforce’s AI strategy despite short-term stock dip.
- Slack becomes the hub for Salesforce’s new AI-powered enterprise search vision.
- Deal accelerates Salesforce’s push toward smarter, connected enterprise data.
Salesforce(CRM) stock fell during trading, closing at $240.43, marking a 2.27% decline.
Salesforce, Inc., CRM
The drop followed the company’s announcement of its agreement to acquire Doti, a leading agentic enterprise search firm. The move underscores Salesforce’s strategic push to strengthen its AI and data discovery capabilities across its ecosystem.
Expanding AI Capabilities Through Doti Integration
Salesforce confirmed that the acquisition will add Doti’s advanced expertise in AI-driven enterprise search to its growing portfolio. The transaction aims to accelerate the company’s development of a unified, intelligent search framework across all Salesforce platforms. In addition, the deal will reinforce Salesforce’s AI R&D hub in Israel, expanding its footprint in one of the world’s fastest-growing tech markets.
The integration will enhance how customers access and act on enterprise data using conversational interfaces. Salesforce plans to position Slack as the primary interface for this AI-powered search experience. Through this, the company seeks to enable seamless collaboration between human users and AI agents.
The acquisition will also improve Salesforce’s ability to connect insights, automate discovery, and drive productivity across its applications. By combining Doti’s specialized search technology with Salesforce’s data infrastructure, the company expects to deliver faster and more intuitive knowledge retrieval. The initiative aligns with Salesforce’s long-term goal of embedding AI across its entire cloud ecosystem.
Strengthening AI R&D Hub in Israel
Doti’s inclusion will strengthen Salesforce’s research and development operations in Israel, which already plays a key role in its AI innovation strategy. The country’s growing talent pool and vibrant tech environment make it an ideal base for advanced AI development. This strategic move positions Salesforce to accelerate experimentation and deployment of agentic systems for enterprise use.
Doti’s engineering team brings deep experience in contextual and conversational search technologies. These capabilities are expected to enhance Salesforce’s ability to unify search results across data silos. Consequently, the acquisition provides the company with a critical advantage in advancing enterprise intelligence.
The agreement represents Salesforce’s ongoing effort to integrate more automation and contextual AI features into its workflow tools. By expanding its R&D resources, Salesforce aims to remain at the forefront of AI-powered enterprise innovation. The company continues to invest heavily in technology that improves user interaction with business data.
The transaction is scheduled to close in the fourth quarter of Salesforce’s fiscal year 2026, pending customary conditions. The financial details of the acquisition were not disclosed, but the deal highlights Salesforce’s commitment to enhancing its data and AI capabilities. The addition of Doti’s talent and technology will likely shape Salesforce’s product roadmap in the coming years.


