TLDR
- Salesforce stock slips as $25B debt plan backs massive share buyback program
- Salesforce eyes record bond sale to fund $50B buybacks and higher dividends
- Credit agencies cut outlook as Salesforce shifts toward debt-funded returns
- Banks line up for Salesforce bond deal amid biggest financing move yet
- Salesforce expands capital strategy with debt to boost shareholder returns
Salesforce Inc. (CRM) shares declined Tuesday after the company outlined plans for a major debt offering. The stock closed at $194.89 after falling 1.96% during the session. The drop followed reports that Salesforce intends to issue up to $25 billion in bonds to finance share repurchases.
Debt-Funded Buyback Strategy Expands Capital Plan
Salesforce plans to raise as much as $25 billion through bond sales to support a large share repurchase program. The company aims to launch at least a $20 billion U.S. bond offering soon. The exact timing may shift depending on market conditions.
The debt issuance represents the largest note sale in Salesforce history. The proceeds will primarily support its newly expanded $50 billion stock buyback program. The company recently approved a dividend increase of about 5.8%.
Large banks are coordinating the bond offering and holding discussions with potential buyers. JPMorgan, Bank of America, Barclays, Citigroup, and Wells Fargo are involved in arranging the deal. Meanwhile, Salesforce has not provided detailed comments on the financing plan.
Credit Ratings Adjust After Financing Shift
Credit agencies reacted quickly to the company’s financing strategy. Moody’s Ratings downgraded Salesforce to A2 following the announcement. The agency pointed to the company’s greater willingness to increase leverage.
S&P Global Ratings also revised its outlook to negative. The firm noted that debt-funded buybacks represent a change in financial policy. Analysts now expect a higher level of borrowing in Salesforce’s capital structure.
The decision marks a notable shift in how Salesforce funds shareholder returns. Previously, the company relied more heavily on operating cash flow. Now, the strategy signals broader use of debt markets to support capital returns.
Background on Past Financing and Growth Moves
Salesforce last tapped the U.S. bond market in 2021. At that time, the company raised $8 billion to finance the acquisition of Slack Technologies. That deal expanded Salesforce’s enterprise collaboration services.
The new bond sale would significantly exceed the scale of that earlier financing. The plan arrives as the company pushes to maintain growth within the software sector. Management recently issued a sales forecast that exceeded expectations.
The company also faces questions about long-term shifts in enterprise software demand. Artificial intelligence developments continue to reshape the competitive landscape for major technology vendors. Salesforce’s capital decisions reflect broader changes in industry strategy.
Overall, the planned bond issuance and buyback program highlight Salesforce’s effort to return capital while navigating a changing technology market.


