TLDR
- SoFi expands Invest with new options trading tools and zero-fee perks.
- Covered calls, puts, and zero fees boost SoFi’s trading ecosystem.
- SoFi adds private markets, alternatives, and robo-advisory upgrades.
- Options Level 1 launch pushes SoFi closer to a full digital platform.
- New tools, zero fees, and diverse funds make SoFi a trader’s hub.
SoFi Technologies (SOFI) ended the regular trading session at $25.97, gaining 0.82% before dipping slightly in after-hours to $25.94.
The company announced an expansion in its SoFi Invest platform. This includes the launch of Options Level 1 trading for eligible users, which is being rolled out gradually.
SoFi offers covered calls and cash-secured puts, complementing the existing Options Level 2 strategies already available. Members can apply directly through the SoFi app and access integrated educational tools and explanations of risk. This move strengthens SoFi’s goal of becoming a comprehensive digital financial platform.
The new feature aims to help users manage portfolios, generate income, and hedge risks while aligning with broader financial strategies. Educational support is embedded in the application to ensure users understand how options work and the associated risks. Approval for trading depends on a member’s experience, financial background, and investment goals.
Zero-Fee Structure Enhances Options Trading Experience
SoFi has eliminated fees for options exercise and assignment. This adjustment reduces friction and cuts costs, especially for members who trade frequently. It also aligns with SoFi’s long-term plan to offer a more seamless and transparent investing experience.
The company confirmed that these zero-fee enhancements are part of a broader roadmap to make advanced trading more accessible. Future updates include the launch of additional options strategies and expanded availability within IRA accounts. SoFi also plans to introduce zero-day-to-expiration contracts and margin enhancements.
Users will also gain access to better options screening tools, enhanced profit calculations, and streamlined chain navigation in the near future. These additions reflect SoFi’s ongoing commitment to providing a comprehensive and intuitive investing platform. By reducing barriers, SoFi positions itself as a leading choice for active traders seeking value and control.
Private Markets, Alternatives, and Robo-Advisory Offer More Exposure
SoFi has expanded access to private markets through partnerships with firms such as Fundrise, Liberty Street Advisors, and Cashmere. These funds expose members to pre-IPO companies, including OpenAI, Discord, and Epic Games. The company has also enabled exposure to tech giants such as SpaceX, xAI, and Databricks through the Cosmos Fund.
SoFi has further strengthened its investment lineup by adding alternative funds from ARK, Franklin Templeton, KKR, and Carlyle. These alternatives focus on asset classes including private credit, real estate, and late-stage startups. Members also now benefit from a refreshed robo-advisory experience developed in collaboration with BlackRock.
This range of offerings supports users looking for portfolio diversity beyond traditional stocks and bonds. By integrating alternatives and private investments, SoFi enhances potential for broader long-term growth. The platform caters to new-generation traders who seek modern financial tools in a centralized experience.
