TLDR
- SoundHound’s Amelia 7 boosts Apivia’s contact center AI across Europe.
- Apivia to demo Amelia 7 AI at Reavie, marking 20% productivity surge.
- Amelia 7 powers cross-channel AI in Apivia’s insurance contact centers.
- SoundHound AI stock jumps as Apivia deploys advanced Agentic AI.
- Apivia Courtage leads with Amelia 7 AI in EU insurance transformation.
SoundHound AI, Inc. (SOUN) advanced 1.87% to close at $18.54 on October 8, 2025. The stock briefly touched $20.08 during a sharp mid-morning rally.
The surge followed an announcement of a strategic AI deployment in European insurance operations.
Apivia Courtage, a subsidiary of AEMA Group, will now integrate SoundHound’s Amelia 7 platform across its contact centers. This move marks a major expansion of their existing collaboration. Their partnership has already shown measurable success in enhancing productivity by 20%.
This development reinforces SoundHound’s push into enterprise-grade conversational AI with scalable applications. Apivia Courtage will present its pilot demo of Amelia 7 during the Reavie event in Cannes. That conference runs from October 8 to 10 and gathers leaders from the insurance and reinsurance sector.
Amelia 7 to Handle Complex Insurance Queries with Agentic AI
Apivia Courtage selected Amelia 7 after conducting stringent performance benchmarks. The platform combines reasoning and planning skills with deterministic workflows to facilitate more dynamic customer interactions. It also supports seamless human escalation when needed.
The company will utilize Amelia 7 to automate tasks such as contract updates and changes to personal information. In addition, it will calculate financial implications of contract modifications and schedule meetings with human advisors. The platform uses one-time password verification to ensure security during these transactions.
SoundHound’s agents have already handled thousands of inquiries about reimbursements and coverage levels. This shift now allows human staff to focus on strategic interactions. It positions Apivia Courtage to lead in digital transformation within the insurance industry.
AI-Powered Multi-Channel Support Enhances Customer Experience
Amelia 7’s architecture enables full cross-channel support, including voice, chat, and text. It integrates SoundHound’s low-latency speech recognition and fine-tuned enterprise response engine. This provides customers with a natural, efficient, and accurate self-service experience.
Through the Agentic+ framework, Amelia 7 merges advanced AI with rule-based logic. This combination delivers flexibility while maintaining control and regulatory compliance. Businesses gain the ability to scale AI operations without compromising quality.
The AI platform is now a central part of Apivia Courtage’s customer service roadmap. It ensures faster response times and reduces the workload of agents. SoundHound expects more companies to adopt similar approaches as digital transformation continues to accelerate.
Background and Broader Industry Impact
SoundHound AI specializes in advanced voice and conversational AI solutions. Amelia 7 represents its latest platform iteration, explicitly designed for enterprise-grade use cases. It leverages large language models while allowing enterprise tuning and control.
AEMA Group, the parent company of Apivia Courtage, is one of the world’s largest mutual insurers. Their decision to adopt agentic AI indicates growing trust in AI for client-facing operations. This trend may influence other firms to follow suit across Europe.
SoundHound’s stock momentum reflects market confidence in its expanding commercial deployments. With proven productivity boosts and real-world performance, Amelia 7 may reshape AI adoption in regulated industries. The current collaboration sets a high benchmark for operational AI integration.
