TLDR
- Strategy chairman Michael Saylor posted “Bigger Orange” on X, hinting at another Bitcoin purchase after a $1.25 billion buy last week
- The company now owns 687,410 BTC worth over $63 billion at current prices, purchased at an average of $75,353 per coin
- Strategy added 14,910 Bitcoin in January 2026 through two separate purchases
- MSTR shares have declined 52.67% over the past year despite profitable Bitcoin holdings
- Convertible debt worth billions comes due in 2027-2028, creating potential pressure on the company
Michael Saylor just dropped another hint. The Strategy chairman posted on X Sunday, suggesting the company is preparing to buy more Bitcoin.
His post showed a StrategyTracker chart with Bitcoin prices and past purchase dates. The caption? Just two words: “Bigger Orange.”
Saylor has turned these cryptic posts into a pattern. He often teases upcoming Bitcoin buys on social media before announcing them officially.
Strategy has already been active this month. The company kicked off 2026 with a $115.97 million purchase of 1,283 BTC on January 4.
Then came the big one. On January 11, Strategy bought 13,627 BTC for $1.25 billion. Combined, the firm added 14,910 Bitcoin to its treasury in just the first weeks of the year.
Massive Holdings Show Paper Gains
Strategy now controls 687,410 BTC. The company’s average purchase price stands at $75,353 per coin.
With Bitcoin trading around $92,600, the position shows strong paper profits. The holdings are worth approximately $63.6 billion at current market prices.
StrategyTracker data confirms the company remains well in the green on its Bitcoin bet. Every Bitcoin in the treasury cost less than today’s market price.
The company continues buying despite recent market weakness. Bitcoin fell 2.6% over the past 24 hours as U.S.-Europe tariff concerns hit risk assets.
Share Price Struggles Continue
The Bitcoin gains haven’t translated to stock performance. MSTR shares dropped roughly 52.67% over the past year, trading at $173.71 as of January 16.
That disconnect highlights investor concerns about the strategy. While Bitcoin holdings show profits, shareholders have watched their equity value cut in half.
Strategy funds purchases through multiple channels. Convertible notes have been the primary tool for raising capital without immediate cash needs.
These debt instruments come with future obligations. Note holders can start converting billions of dollars worth between late 2027 and 2028.
Debt Timeline Approaches
That conversion window creates pressure. Strategy will need substantial capital available when debt holders exercise their options.
Company management has repeatedly stated they have adequate resources. They’ve expressed confidence in handling the upcoming debt conversions.
But there’s a backup plan. Strategy has indicated it could sell portions of its Bitcoin holdings if needed. That option provides flexibility as deadlines approach.
The company hasn’t needed to tap that option yet. Bitcoin’s price performance has kept the treasury in profit territory.
Bitcoin traded just above $92,600 in Asian hours Monday morning.
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