TLDR
- OpenAI now allows developers to submit apps for review and publication within ChatGPT, expanding its capabilities.
- The new app directory lets users search and discover apps directly within the ChatGPT platform for easier access.
- Developers can use deep links to guide users directly to their apps, improving app discovery and engagement.
- OpenAI is exploring monetization options for developers, including physical and digital goods transactions within apps.
- The app submission process focuses on safety and privacy, ensuring that developers meet OpenAI’s compliance and user control standards.
OpenAI has announced that developers can now submit their apps for review and publication within ChatGPT. This allows users to discover and interact with a wide range of apps directly in the platform. These apps enhance ChatGPT conversations by providing new context and enabling actions such as ordering groceries or creating presentations.
New App Directory and Features for Developers
OpenAI has introduced an app directory within ChatGPT, where users can easily browse and search for apps. This directory can be accessed from the tools menu or directly from chatgpt.com/apps. Developers can also share deep links to their app pages, making it easy to guide users to their specific app.
The apps can be triggered during conversations when users @mention them or select them from the tools menu. OpenAI is also experimenting with surfacing relevant apps based on conversation context and user preferences. The goal is to improve the app discovery experience while ensuring that users can provide feedback directly in the chat interface.
Building, Submitting, and Monetizing Apps in ChatGPT
Developers looking to create successful apps in ChatGPT are encouraged to design them based on real user intent. The Apps SDK, currently in beta, allows developers to build chat-native experiences that integrate seamlessly with ChatGPT. OpenAI emphasizes that successful apps should be intuitive, tightly scoped, and deliver clear value to users by enhancing workflows or enabling new AI-native experiences.
Once apps are ready, developers can submit them for review through the OpenAI Developer Platform. Submissions will include details such as connectivity, testing guidelines, and country availability settings. The first approved apps are expected to be published gradually, starting in the new year. OpenAI is exploring monetization options for developers, allowing them to link their ChatGPT apps to external websites for transactions involving physical goods. Future plans include expanding monetization to digital goods as the ecosystem develops.
As the platform evolves, OpenAI aims to make it easier for developers to engage with users and generate revenue through their apps. The app submission process is designed with safety and privacy in mind. Developers must adhere to OpenAI’s safety and privacy guidelines, ensuring apps comply with usage policies and provide clear privacy policies. Users will always have control over the apps they connect to, with the option to disconnect at any time.


