Key Takeaways
- February saw Tesla registrations climb 55% in France and 32% in Norway, though Denmark experienced an 18% decline.
- Year-over-year, Norwegian Tesla sales surged 75.6% to reach 1,210 units, restoring the brand’s market-leading position.
- Norway’s February sales leader was the Model Y, which moved 1,073 units during the month.
- Tesla’s European Union market share stood at 0.8% in January 2026, a significant drop from the 2.9% peak achieved in 2023.
- The automaker rolled out the seven-seat Model Y variant throughout Europe last Friday, with customer deliveries beginning in May.
Tesla demonstrated notable strength across two major European markets during February, recording year-over-year registration increases in both France and Norway.
French Tesla registrations expanded by 55% versus the prior year’s February performance. This growth stood out as most competing manufacturers experienced declining numbers in the French market.
Norway delivered comparable results. The electric automaker registered 1,210 vehicles throughout February, representing a 75.6% jump from the 689 units recorded during February 2025.
This marks a dramatic turnaround from January’s performance, when Norway saw only 83 Tesla registrations — the brand’s weakest monthly showing in three years.
The January downturn stemmed from Norway’s decision to phase out EV subsidies following the nation’s achievement of 95% electric vehicle adoption by year-end 2025.
February demonstrated a strong rebound. Total Norwegian vehicle registrations reached 7,272 units, with battery electric vehicles comprising 98.0% of new purchases.
Tesla captured 16.6% of Norway’s market share during February, outpacing Toyota’s 12.9% and Volkswagen’s 8.6%.
Model Y Dominates Sales Charts
The Model Y emerged as the clear winner, representing 1,073 of Tesla’s 1,210 Norwegian registrations — equivalent to 88.7% of the brand’s monthly total.
Norway’s second and third best-selling models, the Toyota BZ4X and Toyota Urban Cruiser, each recorded less than half of Model Y’s volume.
Last Friday, Tesla unveiled the seven-seat Model Y configuration throughout European markets. The variant comes exclusively with Premium All-Wheel Drive specifications, with customer deliveries scheduled from May onward.
Norwegian buyers face a NOK 22,000 premium for the seven-seat configuration, translating to approximately $2,300.
Tesla maintains promotional offers valid through March 31, featuring a NOK 50,000 ($5,200) Tesla Bonus applicable to most Model Y and Model 3 Premium and Performance configurations.
The manufacturer additionally launched the Model 3 Standard across European territories during late 2024, reducing the sedan’s base price to NOK 299,990, approximately $31,500.
European Market Context
Despite February’s positive momentum, Tesla’s European standing remains considerably weaker than previous years.
The company’s market penetration across the EU, UK and EFTA territories declined to 0.8% in January 2026, down from 1% during January 2025.
Tesla’s European peak occurred in 2023, when the brand commanded 2.9% of the combined market — that same year, the Model Y claimed the title of world’s best-selling vehicle.
European sales contracted 27% throughout 2025, pressured by emerging Chinese EV manufacturers and Tesla’s aging product portfolio.
Denmark diverged from February’s positive trend, posting an 18% decline in Tesla registrations — highlighting that recovery remains inconsistent across different markets.
Italian and Spanish February registration data was scheduled for release later that day.
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