TLDR:
- Tesla launches Grok AI in Europe, expanding voice assistant tech.
- Grok AI offers hands-free navigation and personalized modes for drivers.
- Tesla’s Grok AI is now live in 9 European countries with more to come.
- Grok AI features navigation, voice commands, and vehicle manual access.
- Tesla’s Grok AI enhances driving with new AI-powered interactions.
Tesla (TSLA) has launched its AI chatbot, Grok, in Europe, making it available in nine countries. This follows the rollout of the feature in the United States in 2025. Tesla continues its push to integrate artificial intelligence into its vehicles, aiming to enhance the overall driving experience. Tesla closed at $417.44 on February 13, 2026, showing a slight increase of 0.09% compared to the previous day.
Tesla, Inc., TSLA
The countries receiving Grok include the UK, Ireland, Germany, Switzerland, Austria, Italy, France, Portugal, and Spain. Tesla will add more markets in the future. The launch is part of Tesla’s ongoing effort to provide over-the-air software updates, which deliver new features to eligible vehicles.
Grok AI: An In-Car Companion for Drivers
Tesla’s Grok AI is designed to answer real-time questions and offer hands-free navigation assistance. With Grok, drivers can ask for directions, plan routes, and search for nearby points of interest. The feature works through voice commands, making it easy for drivers to operate without touching the screen.
Grok can reference the vehicle’s owner’s manual, providing useful information about vehicle operation and dashboard alerts. Tesla has also integrated several selectable personalities into the system, allowing users to choose different voices and modes for a personalized experience. Modes range from “Storyteller” to “Unhinged,” providing a variety of interaction options for drivers and passengers.
The AI assistant requires a Premium Connectivity subscription or a stable Wi-Fi connection to function. Grok is available on the Model S, Model 3, Model X, Model Y, and Cybertruck, but only for those running the 2025.26 software update or later.
Tesla’s Push for Enhanced AI Integration
Tesla’s collaboration with xAI, Elon Musk’s AI company, has resulted in Grok’s advanced capabilities. Grok offers more than just navigation support; it can respond to a wide range of queries, from science to history. However, Tesla has noted that voice controls for car functions, such as temperature and media, are not yet supported.
The rollout of Grok in Europe is the latest step in Tesla’s strategy to create a fully integrated AI experience in its cars. Tesla emphasizes privacy, stating that all interactions with Grok are anonymous and not linked to individual users. As the feature evolves, the company plans to introduce deeper integration and more advanced functionality.
In China, data localization laws prevent Tesla from using Grok, and the company partners with local AI providers for its voice assistant services. Despite these challenges, Tesla continues to expand the reach of its AI-driven systems globally.
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