TLDR
- World Liberty Financial will launch a crypto debit card and retail app in the coming weeks
- The debit card integrates with Apple Pay for everyday cryptocurrency payments using USD1 stablecoin
- New retail app combines peer-to-peer transfers with trading features like “Venmo meets Robinhood”
- WLFI token has dropped 37% since launch, currently trading at $0.21
- Partnership signed with South Korean crypto exchange Bithumb for future collaboration
World Liberty Financial, the Trump family-backed cryptocurrency project, is preparing to launch a crypto debit card with Apple Pay integration in the near future. Co-founder Zak Folkman announced the upcoming product rollout during Korea Blockchain Week 2025 in Seoul.
The debit card will allow users to spend their USD1 stablecoin holdings directly through Apple Pay and other payment systems. This integration aims to bring cryptocurrency payments into mainstream retail environments for everyday purchases.
World Liberty Financial will also release a retail application designed to combine peer-to-peer payment features with cryptocurrency trading capabilities. Folkman described the app as “Venmo meets Robinhood,” merging traditional payment functions with investment trading features.
The Trump-affiliated crypto project launched in September 2024 with its own governance token WLFI and USD1 stablecoin. The company positions itself as a bridge connecting traditional financial services with decentralized finance markets.
Both the debit card and retail app represent World Liberty Financial’s expansion into consumer-focused cryptocurrency products. The company aims to make digital assets more accessible for everyday users through familiar payment interfaces.
Strategic Blockchain Approach
World Liberty Financial has committed to remaining blockchain-agnostic rather than launching its own network. Folkman emphasized that the company will “never” create a proprietary blockchain, preferring to work across multiple existing platforms.
This technology-neutral approach allows World Liberty Financial to integrate with various blockchain networks and crypto ecosystems. The strategy focuses on product development rather than infrastructure creation.
The company believes its role involves providing services across different chains and platforms rather than competing with existing blockchain networks. This positioning enables broader compatibility and market reach.
Market Performance and Partnerships
The WLFI governance token has experienced volatility since its September 1 launch. The token price has declined 37% from initial levels, currently trading around $0.21 according to market data.
Recent trading sessions show WLFI dropping over 10% in single-day periods. Folkman acknowledged market fluctuations but expressed confidence in long-term value growth as product development continues.
World Liberty Financial has signed a memorandum of understanding with Bithumb, one of South Korea’s largest cryptocurrency exchanges. The partnership aims to explore business opportunities between the companies.
Long-Term Vision
Company leadership describes World Liberty Financial as a marathon project rather than a short-term venture. Folkman stated the team thinks in terms of decades for product development and market positioning.
The focus remains on building products with lasting power in the evolving cryptocurrency landscape. This approach prioritizes sustainable growth over immediate market gains or token price appreciation.
World Liberty Financial announced these developments during the Korea Blockchain Week 2025 Impact conference, highlighting the company’s international expansion efforts and product roadmap for consumer adoption.
