TLDR
- USD1 stablecoin has surpassed PayPal’s PYUSD in market cap, marking a significant milestone for the digital currency.
- Binance launched a $40M airdrop campaign to encourage users to hold USD1 and increase its liquidity on the platform.
- The airdrop will run for four weeks and distribute $10M in WLFI each week, offering rewards for USD1 holders.
- USD1 has gained popularity due to its political backing and aggressive marketing, positioning it as an alternative to major players like PayPal.
- Users who deploy USD1 as margin or futures collateral will receive a 1.2x multiplier on their airdrop rewards.
USD1, a stablecoin developed by World Liberty Financial (WLFI), has recently surpassed PayPal’s PYUSD in market cap. This marks a major milestone for the stablecoin and demonstrates its increasing influence in the digital currency space. The surge is seen as a signal of the growing significance of USD1 in the broader cryptocurrency landscape.
USD1 Grows in Market Influence
USD1, launched in March 2025, has been gaining traction across various exchanges and digital platforms. World Liberty Financial’s stablecoin aims to compete directly with established players like PayPal and Circle. The company has positioned USD1 as an American-first digital dollar for global commerce, attracting attention from both supporters and critics.
The stablecoin’s increasing market share is accompanied by a robust marketing strategy, helping to fuel its expansion. Its backing by prominent figures, including those aligned with Donald Trump’s digital-asset initiatives, has contributed to USD1’s growing popularity. This political momentum, combined with the project’s branding efforts, is helping USD1 stand out in a crowded market.
A key factor in USD1’s rise has been Binance’s latest announcement of a $40 million airdrop campaign. Binance launched the airdrop to increase liquidity and incentivize the holding of USD1 across eligible accounts. The program will run for four weeks, distributing $10 million in WLFI, USD1’s governance token, each week.
The rewards are structured to encourage users to hold USD1, with additional incentives for active traders. Users who deploy USD1 as margin or futures collateral will earn a 1.2x multiplier, boosting their rewards. The airdrop is expected to play a major role in expanding USD1’s ecosystem and increasing its presence on Binance.
However, the airdrop comes with geographical restrictions. Users in regions such as the U.S., UK, and Canada are excluded from the program due to regulatory concerns. Full KYC verification is required, and broker accounts are also barred from participating in the rewards scheme.
Binance Fuels USD1’s Growth Amid Controversy
World Liberty Financial’s USD1 is increasingly viewed as a politically charged project. The stablecoin is aligned with efforts to promote a U.S.-centric digital currency that aims to reshape global finance. Its connection to the digital-asset agenda of Donald Trump has sparked both support and criticism, with questions surrounding regulatory risk and transparency.
Binance’s involvement in USD1’s growth suggests that the stablecoin’s initial momentum is gaining real market traction. As the regulatory environment around stablecoins tightens, particularly in the U.S., USD1’s future could be influenced by upcoming legislation. The stablecoin sector is expected to see continued development as governments address issues related to tokenized dollars and exchange oversight.


