TLDR
- Walmart partners with LALIGA to bring ElClásico to U.S. soccer fans for the first time.
- Walmart teams up with LALIGA for ElClásico, revolutionizing soccer in the U.S.
- Walmart boosts soccer in the U.S. by presenting ElClásico, the world’s top match.
- ElClásico heads to U.S. with Walmart as its first-ever presenting partner.
- Walmart deepens U.S. soccer ties by backing ElClásico, bringing it closer to fans.
Walmart (WMT) has announced a significant partnership with LALIGA, the top European soccer league, to bring ElClásico to U.S. soccer fans. The historic deal will see Walmart as the presenting partner for the iconic match, ElClásico, in the U.S. Walmart’s stock saw a slight increase on the news, closing at $103.05, reflecting a 0.31% gain, before dipping to $102.99 in after-hours trading.
Walmart’s Bold Move into Soccer
Walmart has joined forces with LALIGA to elevate soccer experiences for U.S. fans. This collaboration will bring the electrifying energy of ElClásico closer to American audiences. Walmart will become the presenting partner of the renowned match in the U.S. for the first time ever. The partnership will feature large-scale viewing events, ElClásico-themed concerts, meet-and-greets with LALIGA legends, and co-branded merchandise.
Walmart will provide fans with unprecedented access to soccer through unique retail activations and tailored content. The partnership with LALIGA allows Walmart to deepen its cultural connection with fans across North America.
Expanding Soccer’s Reach in the U.S.
Walmart’s move into soccer is an ambitious one. The retailer seeks to bring fans closer to the action of the world’s most popular sport. Walmart aims to create memorable moments for fans of all ages, allowing them to engage with the sport beyond just watching the game. The company’s dedication to soccer is also reflected in its recent multi-year partnership with Major League Soccer (MLS), further cementing Walmart’s commitment to the sport in the U.S. and Canada.
This collaboration with LALIGA is a step toward transforming soccer culture in the region. Walmart aims to be a major player in this cultural shift, providing fans with access to exclusive content and live events. The retailer’s involvement in ElClásico will introduce the passion and excitement of one of the most-watched sporting events globally to millions of new fans in North America. Walmart’s growing involvement in soccer is expected to benefit both the company and the sport’s U.S. fanbase in the years ahead.
Historic Partnership With LALIGA
The Walmart and LALIGA partnership aims to transform soccer experience in the U.S. ElClásico will have walmart presenting partner for the first time. The deal will bring excitement of ElClásico to American fans through viewing parties and exclusive merchandise. Walmart’s presence will enhance the experience of the game, making it more accessible and engaging for U.S. audiences.
The match, featuring the legendary rivalry between FC Barcelona and Real Madrid, attracts millions of fans around the world. The ElClásico in the U.S. is scheduled for October 25-26, 2025, as part of the 2025/26 LALIGA season.
