Key Highlights
- Boston-based Whoop secured $575 million in Series G funding, achieving a $10.1 billion valuation
- Notable backers include LeBron James, Cristiano Ronaldo, Qatar Investment Authority, and Mayo Clinic
- Bookings surged 103% annually, with the company achieving positive cash flow in 2025
- Member base reached 2.5 million with annual bookings run rate of $1.1 billion
- Aggressive expansion plans include workforce growth of up to 75%, signaling potential public offering
The fitness wearable startup Whoop, headquartered in Boston, has successfully closed a $575 million Series G financing round. This substantial capital injection propels the company’s valuation to $10.1 billion—a remarkable jump from its $3.6 billion valuation following its 2021 fundraising effort.
Collaborative Fund spearheaded the financing round. Additional participants included Qatar Investment Authority, Mubadala Investment Company, Abbott Laboratories, Mayo Clinic, Macquarie Capital, and GP Bullhound.
The round also attracted significant attention from the sports world, with numerous elite athletes coming aboard as individual backers. Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, and Virgil van Dijk all contributed to the funding round.
Will Ahmed established Whoop in 2012. The company produces a display-free fitness tracker that continuously monitors recovery metrics, sleep patterns, and physical exertion throughout the day and night.
Unlike traditional smartwatches, the device doesn’t display notifications or smartphone integrations. This focused approach differentiates it from devices like the Apple Watch, which merges fitness monitoring with comprehensive smartphone functionality.
Whoop operates on a subscription-based business model. Members receive the physical band at no additional cost, with annual membership priced at $239 as of early 2026.
Impressive Financial Performance
The fitness technology company demonstrated exceptional financial momentum with bookings climbing 103% compared to the previous year. By the end of 2025, Whoop achieved a $1.1 billion bookings run rate while maintaining positive operating cash flow.
The platform’s membership has expanded to 2.5 million users. Since inception, Whoop has accumulated more than $950 million in total funding across all rounds.
Product Innovation and Healthcare Integration
Whoop unveiled its Whoop 5.0 device alongside a specialized variant called Whoop MG. The MG edition earned FDA authorization for clinical-grade ECG monitoring and blood pressure measurement capabilities.
The company’s ecosystem incorporates Whoop Coach, an artificial intelligence-powered feature that delivers customized training recommendations tailored to individual user metrics.
In the health-focused wearable market, Whoop’s primary competitor is Oura Health, the company behind the Oura Ring. Oura secured funding last autumn that elevated its corporate value to $11 billion.
Whoop’s current workforce stands at approximately 800 full-time employees. Management has announced intentions to expand personnel by as much as 75%, creating over 600 positions spanning software engineering, hardware development, sales operations, and marketing functions.
This substantial hiring initiative has fueled industry speculation regarding a forthcoming initial public offering. Company representatives have not made any official announcements regarding plans to enter public markets.
With its present $10.1 billion valuation, Whoop ranks among the most valuable privately-held technology companies, positioned just beneath Shield AI at $10.4 billion and Kraken at $10.5 billion, based on Yahoo Finance tracking data.
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