TLDR
- Wix.com (WIX) board approves $2 billion share buyback program through fiscal 2027
- Authorization includes ordinary shares and convertible notes with multiple funding sources
- Israeli law requires 30-day creditor objection period before repurchases start
- Funding sources include cash reserves, operational cash flow, and potential capital raises
- Pre-market trading saw shares surge 4.83% to $92.21 following the announcement
Wix.com announced Wednesday its board has approved a substantial share repurchase program. The authorization totals $2 billion and covers fiscal years 2026 through 2027.
The program allows the company to buy back both ordinary shares and convertible notes. This gives management flexibility in executing the capital return strategy.
Before any repurchases begin, a 30-day waiting period must pass. This requirement under Israeli corporate law lets creditors raise objections if warranted.
The market showed immediate enthusiasm for the decision. Shares climbed 4.83% in pre-market trading to reach $92.21.
Multiple Funding Channels
Wix.com laid out several options for financing the buybacks. The company plans to utilize its current cash holdings as one source. Cash generated from regular business operations will also fund purchases.
Management preserved the ability to raise new capital if circumstances warrant. Options include issuing debt securities to fund repurchases. The company could also tap equity or equity-linked instruments.
This diversified funding approach protects operational flexibility. Wix.com can return cash to shareholders while maintaining resources for business investments. The strategy prevents the buyback from constraining growth opportunities.
Authorization Details
The $2 billion figure represents a maximum spending limit. Wix.com isn’t required to purchase the full amount authorized. Actual repurchase volume will depend on market conditions and capital priorities.
The two-year timeframe gives management room to optimize timing. They can accelerate purchases when shares appear undervalued. The program can also slow or pause based on strategic needs.
Buyback programs typically signal management confidence in financial strength. They also suggest leadership views current share prices as attractive. The authorization reflects a belief in the company’s ability to generate cash.
Including convertible notes alongside ordinary shares adds another dimension. Repurchasing these securities could limit future shareholder dilution. It provides tools for managing the overall capital structure.
Timeline and Execution
The mandatory 30-day waiting period follows standard Israeli legal requirements. After this window closes, Wix.com can begin executing repurchases. The company will determine specific timing and volume based on market dynamics.
The program extends through the end of fiscal 2027. This extended runway allows for strategic execution over multiple quarters. Management can respond to changing market conditions and business performance.
The pre-market price movement reflects investor confidence in the decision. A gain of nearly 5% indicates strong market approval. Trading activity will continue as investors digest the news.
Wix.com made the announcement on January 28, 2026, with the program set to commence after the required waiting period expires under Israeli regulations.


