Amazon (AMZN) Stock: JetBlue Partnership Sends Shares Soaring Over 3%

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TLDR

Barclays reiterated Overweight rating on Amazon (AMZN) with $275 price target, citing AI growth potential through Anthropic partnership
Anthropic could contribute 400 basis points quarterly to AWS growth once Claude 5 and inference revenues are fully operational
Amazon announced JetBlue as first airline partner for Project Kuiper satellite internet service, starting in 2027
JetBlue partnership follows recent deals with Vietnam market entry and Airbus aircraft integration for satellite connectivity
Amazon stock jumped over 3% in early trading after JetBlue announcement, with analyst consensus remaining Strong Buy

Amazon stock climbed more than 3% in early trading Thursday after announcing JetBlue as the first commercial airline partner for its Project Kuiper satellite internet service. The gains came as Barclays reiterated its Overweight rating on the stock with a $275 price target.

🛰️✈️ Exciting news for @JetBlue flyers! Starting in 2027, enjoy enhanced free Fly-Fi powered by @projectkuiper. Our low Earth orbit satellites will deliver faster, more reliable connectivity at 35,000 feet. Stream, work, and stay connected like never before. https://t.co/lZ7X7b6TAA

— Amazon (@amazon) September 4, 2025

Barclays analysts focused their latest research on Amazon Web Services AI growth potential through its partnership with Anthropic. The investment firm estimates Anthropic currently adds about 100 basis points to AWS growth in Q2 2025.

The real upside comes later. Barclays projects Anthropic could contribute 400 basis points per quarter to AWS growth once Claude 5 training and existing inference revenues reach full operation.

Amazon stock currently trades at $225.99. Analyst price targets range from $225 to $306 with 22 analysts recently revising earnings expectations upward.

The JetBlue partnership expands Amazon’s satellite internet ambitions. JetBlue will offer Project Kuiper technology on select aircraft starting in 2027.

This builds on JetBlue’s free high-speed Wi-Fi service launched in 2013. Airlines see growing passenger demand for streaming, social media and cloud platforms during flights.

AI Revenue Projections Show Promise

Barclays projects strong revenue growth from the Anthropic partnership. The firm estimates Anthropic’s API business will generate around $1.6 billion in inference revenue for AWS in 2025.

This projection assumes Anthropic’s annual recurring revenue grows from $1 billion to $9 billion throughout 2025. The estimate also assumes Anthropic continues most training on AWS infrastructure.

Some challenges exist in this relationship. Cursor recently switched to OpenAI’s GPT-5 API as its default option.

Reports also suggest difficulties accessing Anthropic models through AWS Bedrock. These issues could indicate strain in the AWS-Anthropic partnership.

Barclays notes that only a small number of major AI labs currently generate the majority of AI revenue for hyperscalers. OpenAI and Anthropic lead this group.

Project Kuiper Gains Momentum

The JetBlue announcement follows several recent Project Kuiper developments. Amazon recently received approval to operate in Vietnam, challenging SpaceX in that market.

The company also partnered with Airbus to integrate satellite connectivity into the aircraft manufacturer’s catalog. This covers both existing and newly-made Airbus aircraft.

Amazon launched its first 27 Kuiper satellites in late April through United Launch Alliance. The company now aims to have over 100 satellites in orbit.

Project Kuiper targets residential households, schools, hospitals, planes and ships. The service focuses particularly on underserved areas in remote regions and islands.