TLDR
- Intuit plans to deploy its entire remaining $3.5B buyback authorization during the second half of fiscal 2026
- This represents approximately double the $1.8B repurchase rate from the first half and nearly twice the previous year’s total
- Every executive team member has terminated their pre-arranged 10b5-1 stock sale agreements
- CFO Sandeep Aujla described the stock as “meaningfully misaligned with its fundamental value” and stated the market perceives “a boogeyman that frankly doesn’t exist”
- Shares have fallen approximately 33% year-to-date amid widespread concerns about AI’s impact on software companies
Intuit (INTU) is taking aggressive action. The software company revealed Monday that it will dramatically increase its share buyback activity while simultaneously canceling all scheduled stock sales by senior executives, including founder Scott Cook.
These actions follow a steep 33% decline in INTU’s market value this year, as investors have broadly dumped software stocks amid anxiety that artificial intelligence will undermine traditional software business models.
CFO Sandeep Aujla delivered a blunt assessment: “The market is seeing a boogeyman that frankly doesn’t exist.”
Intuit reported $3.5 billion in remaining capacity under its existing buyback authorization as of January 31, the conclusion of Q2 fiscal 2026. Management now intends to utilize that entire sum during the fiscal year’s remaining six months.
This would essentially double the $1.8 billion repurchased during the first half — already representing a 40% increase versus the previous year — and bring total fiscal 2026 buybacks to nearly twice the fiscal 2025 level.
Concurrently, the entire executive leadership group has canceled their existing 10b5-1 trading plans. Aujla indicated the decision required minimal deliberation.
“All of us as a senior leadership team are for the foreseeable future — we just don’t see why we would sell stock at these kinds of prices,” Aujla explained to the WSJ CFO Journal.
Management positioned both initiatives as clear signals of leadership’s conviction in the company’s prospects.
Strong Underlying Performance Continues
Year-to-date revenue has climbed 18% through the second quarter. Aujla emphasized that core business momentum across TurboTax, QuickBooks, and Credit Karma remains robust.
CEO Sasan Goodarzi reinforced this perspective, contending that Intuit is actually growing its total addressable market through its AI-powered platform. He noted that customers invest at least seven times more on human accounting and tax professionals than software — and Intuit’s strategy integrates both elements.
“Customers buy confidence, not code,” Goodarzi stated.
The 10b5-1 plan terminations affect only senior leadership, not the wider employee population. Aujla clarified that no modifications to cash compensation policies will result from this decision.
Shareholder Returns Strategy
In recent years, Intuit has distributed more than 60% of free cash flow to shareholders via buybacks and dividends. The intensified second-half program would elevate that percentage further.
The buyback acceleration was formally disclosed in Intuit’s Q2 10-Q regulatory filing on February 26.
Aujla recognized uncertainty regarding the timing of any market revaluation, but emphasized that leadership views this as a multi-year commitment to their own enterprise. “Does the market realize that next week, next quarter, six months from now? I just can’t predict that,” he noted.
INTU shares advanced 1.11% on Monday following the disclosure.


