TLDR
- Google introduced the Fitbit Air, a display-free fitness wearable available for $99.99
- Features include continuous heart monitoring, blood oxygen tracking, sleep analysis, and AFib detection with battery lasting up to seven days
- Works seamlessly with Google Health Coach, an AI-powered wellness assistant powered by Gemini technology
- Limited Stephen Curry collaboration edition retails for $129.99, arriving in U.S. retail locations May 26
- Google Health Coach concludes public preview May 19, launching worldwide through Google Health Premium subscription
Google has unveiled the Fitbit Air, a display-free wellness tracker carrying a $99.99 price tag. This represents the company’s most compact Fitbit offering ever and signals the brand’s first new hardware release since 2023.
The wearable utilizes a compact, detachable pebble-shaped sensor that fits into interchangeable bands. Without a display, the tracker remains lightweight and subtle enough for continuous wear throughout the day and night.
The Fitbit Air monitors continuous heart rate, cardiac rhythm with atrial fibrillation notifications, oxygen saturation, baseline heart rate, heart rate variability, sleep cycles, and total sleep time.
The battery operates for up to seven days on a single charge. A rapid five-minute charge provides enough power for an entire day of use.
AI Health Coaching Built In
The wearable is designed to integrate with Google Health Coach, an artificial intelligence wellness assistant operating on Google’s Gemini infrastructure. This coaching system delivers customized fitness programs, dynamic exercise suggestions, and recovery analysis.
Each Fitbit Air purchase includes a complimentary three-month subscription to Google Health Premium, providing access to complete AI coaching capabilities. Following the trial period, users must maintain a paid subscription to continue using these advanced features.
Google Health Coach remains in public testing and will roll out internationally on May 19.
The device supports both Android and iOS platforms. Users can also synchronize it with a Pixel Watch, alternating between devices while maintaining continuous data tracking.
Stephen Curry Special Edition
Google collaborated with NBA champion Stephen Curry to create a limited special edition. The jointly designed Performance Loop band features rye brown and game-day orange color options.
Curry was photographed wearing the tracker in public several weeks before the official announcement.
The limited edition retails for $129.99 and launches in U.S. retail stores on May 26. Pre-orders are currently open through the Google Store and Amazon.
The regular Fitbit Air is also on pre-order at $99.99. Replacement bands begin at $34.99 and are offered in multiple styles, including a moisture-resistant Active Band and a stylish Elevated Modern Band.
Google is marketing the Fitbit Air as an alternative to subscription-dependent trackers like Whoop, which demands an annual payment ranging from $169 to $349 for basic functionality. The Fitbit Air operates without mandatory subscriptions, although complete AI coaching access requires Google Health Premium.
Wall Street analysts maintain a Strong Buy consensus rating on Google’s parent company, Alphabet, with 28 Buy recommendations and five Hold ratings issued over the past three months. The average price target of $426.44 suggests approximately 8% upside potential from current price levels.
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