Key Highlights
- Nubank has committed to deploying approximately BRL 45 billion ($8.2 billion) across Brazil throughout 2026, representing almost twice its investment level from 2024.
- Capital allocation will focus on artificial intelligence initiatives, product innovation, infrastructure growth, and strengthening financial operations.
- The digital bank serves 113 million users in Brazil, representing more than 60% of the nation’s adult demographic.
- Nu Holdings reported record annual revenue of BRL 91 billion for 2025, marking a 45% surge when adjusted for currency fluctuations.
- The fintech company is actively working toward obtaining a comprehensive banking license in Brazil this year and recently became a Febraban member.
The Latin American fintech leader revealed on Monday its intention to deploy roughly BRL 45 billion ($8.2 billion) throughout Brazil during 2026. This investment level represents nearly a twofold increase compared to its spending two years prior.
According to the digital banking platform, these funds will be distributed across four strategic priorities: enhancing AI-powered credit modeling systems, launching innovative financial solutions, expanding physical presence and workforce, and bolstering its lending capabilities.
Brazil represents Nubank’s primary operational territory, where it maintains a customer base of 113 million users—accounting for over 60% of the country’s adult population.
This substantial financial commitment encompasses reinvested earnings, technology infrastructure development, day-to-day operational costs, and tax obligations within Brazilian borders.
Nu Holdings concluded 2025 with aggregate revenue reaching BRL 91 billion ($16.3 billion), demonstrating a robust 45% growth rate on a currency-adjusted basis. Profits totaled BRL 16.2 billion ($2.9 billion), while return on equity reached 33%—both representing all-time company highs.
The lending portfolio expanded 40% compared to the previous year, climbing to BRL 179.7 billion. Customer deposits increased 29% to reach BRL 230.3 billion.
User engagement metrics showed monthly activity rates hitting 86%, which the company characterized as unprecedented levels for Brazil’s banking industry.
Pursuit of Full Banking Authorization
Nubank is currently navigating the regulatory process to obtain a complete banking license in Brazil within 2026. Supporting this objective, the company joined Febraban—Brazil’s banking industry federation—in the previous month.
CEO Livia Chanes emphasized the investment demonstrates the organization’s enduring dedication to the Brazilian marketplace. “This investment is the concrete expression of our commitment to being Brazilians’ main financial ally,” she stated.
Founder and group CEO David Vélez highlighted the wider economic impact, noting that customers collectively avoided approximately $28.1 billion in charges that would have been levied by conventional banking institutions.
Advancing Financial Accessibility
Approximately 37 million individuals throughout Latin America gained access to regulated financial services via Nubank. This figure comprises 31.5 million in Brazil, 4.7 million across Mexico, and close to 1 million in Colombia.
Nubank also provided 28.4 million users with their inaugural credit card. Within Brazil specifically, this total reaches 18.4 million.
Forbes recognized Nubank as Brazil’s top-performing bank this month following extensive consumer research. The company also maintains among the sector’s lowest customer complaint ratios according to Central Bank of Brazil assessments.
Looking beyond its home market, the organization is pursuing expansion opportunities in Mexico, where it currently supports 15 million users, and Colombia, which has surpassed 4 million customers.
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