TLDR;
- GameStop confirms $513 million Bitcoin investment, acquiring 4,710 BTC.
- GME stock jumped 6% following the news, with further pre-market gains.
- The move was funded by a $1.5 billion convertible notes offering.
- GameStop joins a growing list of firms adopting Bitcoin as a treasury asset.
GameStop Corp. (NYSE: GME) shocked both Wall Street and the crypto world on May 27 by confirming a $513 million Bitcoin investment, acquiring 4,710 BTC for its corporate treasury.
The news sent GME stock soaring nearly 6% to close at $35.01, followed by an additional 2.74% gain in pre-market trading. The bold move signifies GameStop’s strategic shift toward a more tech-oriented financial model, positioning itself among a growing group of companies integrating digital assets into their balance sheets.
GameStop has purchased 4,710 Bitcoin. pic.twitter.com/gGdr0BRrAv
— GameStop (@gamestop) May 28, 2025
Notably, while GameStop didn’t disclose the average purchase price per Bitcoin or the exact timing of the acquisitioning, the Wednesday announcement, its entry into the crypto space is already being seen as a long-term bullish signal for the stock.
$1.5B War Chest Powers BTC Buy
Notably, GameStop’s Bitcoin play was made possible by a $1.5 billion fundraising effort through a private offering of zero-interest convertible senior notes due in 2030. The offering, completed in April, included an option for initial purchasers to buy an additional $200 million in notes, all designated to fund the company’s crypto reserve strategy.
This marks GameStop’s first foray into digital assets and aligns with the broader corporate movement toward Bitcoin adoption in 2025. The company’s investment represents roughly 10.7% of its reported $4.78 billion in liquid assets as of February 1, indicating a strong conviction in BTC’s long-term potential.
The timing of the acquisition places GameStop among notable crypto adopters like Tesla and Trump Media, which have also allocated significant capital to Bitcoin as a hedge against inflation and a diversification tool.
Institutional Investors Follow the Momentum
The Bitcoin announcement also appears to be influencing institutional sentiment toward GameStop. Several large financial entities have recently adjusted their positions in GME. United Advisor Group LLC more than tripled its holdings in the fourth quarter, while UBS Asset Management Americas LLC increased its stake by over 40%, now holding more than 1 million shares.
Other players such as Vident Advisory, Forum Financial Management, and Soviero Asset Management also increased their exposure to GME in recent quarters. As of the latest filings, nearly 30% of GameStop’s shares are held by institutional investors, signaling growing confidence in the company’s evolving business strategy.
A New Chapter for the Meme Stock Darling
GameStop’s transformation from a brick-and-mortar video game retailer into a digital-first, crypto-aligned company reflects the broader financial evolution of 2025. Once defined by its meme stock fame, the firm now appears intent on building long-term value through innovative financial strategies and diversification into blockchain-based assets.
Bitcoin was trading near $108,900 at the time of the announcement, reflecting a slight daily dip but holding strong amid heightened corporate demand. With over 50 publicly listed firms adopting Bitcoin treasury policies this year alone, GameStop’s move adds momentum to an already growing trend of institutional BTC acceptance.
