Key Highlights
- Shares of Airbus climbed approximately 7% following the revelation of a three-year €5 billion share repurchase initiative
- The aerospace manufacturer established a 2029 adjusted EBIT goal of €12–€13 billion, representing significant growth from €7.13 billion recorded in the prior year
- The share repurchase program equates to roughly 1% of the company’s market capitalization annually, representing approximately 25% of projected cumulative free cash flow from 2026 through 2028
- Morgan Stanley characterized the investor briefing as “more bullish than expected” and maintains an “overweight” rating alongside a €227 target price
- The European planemaker intends to distribute 60% of total free cash flow to investors throughout the coming three-year period
Shares of Airbus experienced a robust 7% gain on Wednesday following the company’s Business Update event in London, where management revealed a substantial share buyback initiative and outlined ambitious long-term profitability objectives.
The pan-European aviation and defense company disclosed plans for a €5 billion share repurchase to be executed across a three-year timeframe, contingent upon continued shareholder authorization. This announcement emerged as the most significant element capturing the attention of financial analysts.
[[LINK_START_2]]Morgan Stanley[[LINK_END_2]], maintaining its “overweight” stance on Airbus with a price objective of €227, characterized the briefing as “a more bullish update than expected.” The investment firm identified the buyback as “the biggest surprise” revealed during the investor presentation.
According to Morgan Stanley’s analysis, the repurchase program equates to approximately 1% of the company’s market value annually and represents about one-quarter of the consensus projected cumulative free cash flow spanning 2026 through 2028.
JP Morgan noted that Airbus “delivered on all the things we felt were needed for the shares to rally.”
Ambitious Profitability Outlook for 2029
Airbus established an adjusted EBIT objective ranging from €12 billion to €13 billion for 2029. This projection contrasts sharply with the €7.13 billion in adjusted EBIT achieved last year and the €7.5 billion target for 2026 — effectively aiming to nearly double earnings within a four-year span.
These projections are based on assumptions including a euro-dollar exchange rate of 1.22 and the absence of further disruptions affecting trade flows, aviation traffic, or supply chain operations. Management also assumes that tariff conditions will remain at present levels.
The aerospace manufacturer provided a segmented breakdown of its 2029 EBIT forecast across business units. The Commercial Aircraft division is projected to generate approximately €10 billion. Defence & Space is anticipated to contribute €1.3 billion, while Helicopters accounts for €1.2 billion.
Management also reaffirmed expectations for cash conversion of approximately 1 over a five-year timeframe.
Delivery Momentum Building
The aerospace company experienced a challenging start to 2026, impacted by supply-chain constraints and engine availability issues. However, operations have gained momentum subsequently, with first-half deliveries registering a 15% increase compared to the same period last year.
Chief Executive Guillaume Faury indicated that the organization is scaling up operations across all business segments to satisfy robust demand for both commercial and defense products.
A noteworthy observation by Morgan Stanley: the investor presentation mentioned an A320 manufacturing rate of 70 to 75 units monthly in 2027, while omitting the previously communicated target of 75 per month for subsequent periods.
Management confirmed that 2026 guidance remains unaltered.
The company clarified that its forward-looking statements do not incorporate any prospective merger or acquisition activity.


