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Amazon Partners With Apple: Will Remove Unauthorized Refurbishers

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Amazon and Apple are teaming up. According to a report from CNET, the computer company is expanding its offerings on Amazon’s marketplace.

Devices included are the newly announced iPad Pro, iPhone XR, iPhone XS, and new Apple Watch series. Apple’s Beats headphones will be added as well. This collaboration will take place in the UK, US, Germany, Spain, Japan, Italy, France, and India. These products will be available over the next couple of weeks.

Apple Partners Amazon

A Specialized Selection

Right now, most Apple products are sold through third-party retailers on Amazon. Popular choices include MacBooks and Beats. Though, the storefront does feature some devices direct from Amazon. However, it’s important to note that the HomePod smart speaker won’t be listed for sale.

A spokesperson commented on the collaboration:

“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want. We look forward to expanding our assortment of Apple and Beats products globally.”

Fortunately for customers, these products will be available at traditional prices. That, and this timing is perfect for the upcoming holiday season. Amazon will have an advantage over other storefronts thanks to this. Also, Apple will have another avenue in which to sell its products.

The collaboration is somewhat surprising, as Amazon removed Apple TV from its listings in 2015. There was a plan to bring on Google Chromecast as well, but no products have appeared as of yet.

“We’re working with Amazon to improve the experience for Apple customers on their site,” reveals Nick Leahy, another Apple spokesperson. “We look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more.”

Moving Profits Upward

An eMarketer analyst, Andrew Lipsman, believes this partnership may be to increase Amazon’s lower profits from last quarter. While Apple may reveal essential data here, it’s better than the world’s largest marketplace creating a competitor, he says.

Current hardware resellers have until January 4th to remove their listings. That said, anyone can choose to apply to become authorized sellers. This information was revealed via an e-mail to sellers sent out after the deal:

“As part of a new agreement with Apple, we are working with a select group of authorized resellers to offer an expanded selection of Apple and Beats products, including new releases, in Amazon’s stores. You are receiving this message because you are currently selling, or have previously sold, Apple or Beats products. Your existing offers for those products will soon be removed from Amazon’s online store in the United States. Please contact Apple if you would like to apply to become an authorized reseller on Amazon.”

Also, the changes won’t impact Amazon’s Renewed program. This division provides refurbished electronics to customers. Sure, smaller sellers will take a hit from this change, but Apple and Amazon will maintain more control over their listings. Thanks to this, device flippers will no longer be able to do so, however.

Tightening Control

Amazon has been increasingly strict about listings lately. Authorized resellers are being considered much more than others. But, it’s important to note that the lesser amount of used devices will mean more customers will buy on sites like eBay instead. Nike and Amazon made a similar deal last year.

A report from Motherboard, reveals how small businesses will suffer from this decision. There, an interview with one reseller, Bumstead, reveals that Amazon was his best platform for refurbishment. While eBay and Craigslist work, Amazon is one of the largest spaces in the world. That, and their services cater easily to this sort of business:

“This is what every Amazon seller has been dreading. There are hundreds if not thousands of small businesses that do repair and refurbishing, so they’re going to take the biggest hit.”

Blockchain/cryptocurrency and gaming journalist. I've been a gamer for as long as I could hold a controller. When not playing or creating gaming content I'm always out looking for a new spot to eat.

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