Key Points
- FIFA and Kaizen Gaming have confirmed Betano as an Official Tournament Supporter of the FIFA World Cup 2026 across European and South American territories.
- The agreement represents Betano’s third collaborative venture with FIFA, building on previous partnerships from 2022 and 2025.
- The expanded 2026 tournament will take place across three North American nations from June 11 through July 19, hosting 48 competing nations.
- Betano will implement responsible gambling tools throughout the tournament, featuring deposit controls and session management capabilities.
- Parent company Kaizen Gaming has secured consecutive Operator of the Year honors at the EGR Operator Awards in 2024 and 2025.
FIFA and Kaizen Gaming unveiled their latest collaboration on May 18, 2026, confirming Betano’s status as an Official Tournament Supporter of the upcoming FIFA World Cup. The designation applies specifically to European and South American markets.
The announcement reinforces an ongoing commercial relationship between the organizations that first launched in 2022.
Third Consecutive FIFA Collaboration for Betting Brand
Betano made history four years ago by becoming FIFA’s inaugural sports betting partner. That groundbreaking arrangement designated the operator as an Official Regional Supporter during the FIFA World Cup Qatar 2022 tournament across European markets.
The relationship continued earlier this year when Betano secured Official Partner status for the FIFA Club World Cup 2025. The newly announced arrangement now brings the brand to football’s premier global event.
The upcoming World Cup will make history with its unprecedented format across three host nations. Canada, Mexico, and the United States will jointly stage matches throughout the competition.
Scheduled dates span from Thursday, June 11, through Sunday, July 19. The tournament represents the most expansive World Cup staging in the competition’s history.
An unprecedented 48 national squads will participate in the competition, marking a significant expansion from the traditional 32-team format used in previous editions.
Romy Gai, serving as FIFA’s Chief Business Officer, expressed enthusiasm about the expanded partnership. He highlighted FIFA’s pleasure in adding Betano to the roster of Tournament Supporters for the 2026 edition.
Gai emphasized what he characterized as Betano’s authentic dedication to maintaining sporting integrity. He referenced the operator’s innovative approaches to enhancing fan experiences throughout their four-year partnership.
George Daskalakis, who co-founded Kaizen Gaming and serves as its CEO, shared his perspective on the agreement. He described the partnership as a significant achievement for the entire organization.
Daskalakis characterized the World Cup as the pinnacle where athletic competition meets global entertainment. He noted the tournament’s unparalleled reach spanning billions of viewers worldwide.
Responsible Gambling Features and Fan Activation Strategy
Betano’s tournament involvement includes deploying responsible gambling capabilities throughout the competition. The platform will enable users to establish spending thresholds for their betting activities.
Time management controls will allow participants to monitor and regulate their platform engagement. Continuous customer support services will remain accessible for the tournament’s duration.
The operator is developing both physical and virtual fan engagement initiatives. These activations will roll out across European and South American territories coinciding with World Cup matches.
Kaizen Gaming has accumulated significant industry accolades recently. The organization captured Operator of the Year recognition at the EGR Operator Awards for consecutive years in 2024 and 2025.
Additionally, the company claimed the Operator of the Year – Large category at the SBC Awards. These achievements preceded the announcement of this latest FIFA collaboration.
Daskalakis outlined the company’s objectives moving forward, emphasizing delivery of what he termed an exciting, cutting-edge, and protected experience for supporters throughout the competition. The FIFA World Cup 2026 commences June 11 across North American venues.
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