Key Takeaways
- BB shares climbed approximately 7% during pre-market hours following news that QNX’s Alloy Kore platform secured its first commercial partnership with Coretura, a software-defined vehicle company supported by Daimler Truck and Volvo Group.
- CNBC’s Jim Cramer recommended buying BlackBerry shares, highlighting the company’s strategic shift toward automotive and robotics software solutions.
- The company is set to release Q2 fiscal 2027 results on September 24, just 48 hours away.
- RBC Capital maintained its Sector Perform rating with a $9.00 target price, suggesting revenue may exceed analyst projections.
- Stifel Canada analyst Suthan Sukumar maintains a Buy recommendation with a $12 target, emphasizing accelerating QNX design-win activity.
Shares of BlackBerry climbed approximately 7% in Tuesday’s pre-market session, propelled by a significant commercial achievement for its QNX business unit, endorsement from a prominent financial media personality, and analyst commentary released just before the company’s earnings report.
The primary driver was an announcement regarding a partnership between QNX, BlackBerry’s embedded software division, and its collaborator Vector. The companies announced they had successfully onboarded Coretura as a client for the Alloy Kore platform. Coretura represents a software-defined vehicle enterprise jointly established by industry giants Daimler Truck and Volvo Group.
This represents the inaugural design win for Alloy Kore following its market introduction. The development demonstrates that the platform is gaining real-world adoption extending beyond consumer automobiles into the heavy-duty commercial trucking sector.
Jim Cramer from CNBC amplified the momentum with a buy recommendation, highlighting BlackBerry’s evolving emphasis on automotive and robotics software solutions. Cramer’s positive stance emerged just prior to the company’s upcoming Q2 fiscal 2027 earnings announcement, scheduled for September 24.
BB shares were changing hands at approximately $9.12 during pre-market activity, representing a gain of roughly 6.9% from Monday’s closing price of $8.53.
The overall market provided minimal support. The S&P 500 advanced just 0.1%, the Dow gained 0.3%, and the Nasdaq remained largely unchanged. Comparable automotive software companies including Mobileye and Aptiv showed negligible movement, indicating the surge was completely company-specific.
Wall Street Perspectives
Paul Treiber from RBC Capital maintained his Sector Perform rating alongside a $9.00 price objective. This target suggests approximately 19% downside potential from the September 18 closing price of $11.16.
Treiber observed that BlackBerry has historically provided conservative quarterly forecasts, and actual performance could surpass consensus expectations for both revenue and adjusted EBITDA metrics.
Suthan Sukumar from Stifel Canada maintains a more optimistic stance. He holds a Buy rating paired with a $12 price objective, characterizing BlackBerry as providing mission-critical software infrastructure within what he terms the physical AI ecosystem.
Sukumar has maintained that design-win momentum throughout the QNX division will continue expanding, and the Coretura announcement provides validation for that thesis.
Upcoming Earnings Report
With Q2 financial results releasing in just 48 hours, market participants appear to be establishing positions in anticipation of the report. The stock remains significantly below its 52-week peak of $13.59, suggesting potential upside if results exceed expectations.
RBC anticipates a solid quarter primarily driven by the QNX business segment. The firm cautions that Secure Communications revenue might stabilize following an exceptionally strong previous quarter.
The convergence of the Alloy Kore design win announcement, Cramer’s public endorsement, and rapid-fire analyst commentary generated a focused pre-market rally heading into the earnings release.


