TLDR
- Rivian-backed Also will begin delivering its first TM-B e-bikes next week.
- Supply chain disruptions pushed the launch from spring to late summer.
- Some customers criticized the company’s communication and repeated timeline changes.
- Also is pursuing broader micromobility ambitions beyond its first $4,500 e-bike.
Rivian-backed micromobility startup Also is finally preparing to place its first electric bicycles in customers’ hands, ending months of uncertainty that had tested the patience of many early buyers.
The company confirmed that deliveries of the Launch Edition TM-B e-bike will begin next week, with all initial orders expected to be fulfilled between August and September.
The milestone marks an important moment for the young company, which emerged from a secret internal Rivian project before becoming an independent startup with significant financial backing. Yet the launch is arriving alongside growing customer frustration over delays and what some reservation holders describe as inconsistent communication.
First Deliveries Finally Begin
Also said the first batch of TM-B e-bikes has already left its manufacturing partner and is being transported to the company’s U.S. warehouse. Once the bikes arrive and are processed, customer deliveries will begin in phases.
The Launch Edition TM-B carries a retail price of $4,500 and is positioned as a premium electric bicycle aimed at riders who want a rugged, outdoor-focused experience. The company has not disclosed how many Launch Edition units were sold, but the delivery schedule suggests a gradual rollout rather than a single nationwide shipment.
For early customers, the announcement represents the first concrete sign that production has moved beyond the planning stage. The TM-B was originally expected to reach buyers in spring 2026, but that target slipped several times as manufacturing and component challenges mounted.
Supply Chains Hit Production
According to the company, the delays were driven by broader industry-wide supply chain pressures rather than a problem with a single part. Also cited increased demand for raw materials and electronic components as key factors that slowed its manufacturing ramp-up.
The startup said its engineering and production teams chose not to compromise on safety or quality in order to accelerate deliveries. However, it has declined to identify the specific components that caused the bottlenecks, leaving some customers searching for more detailed explanations.
The situation reflects a challenge that has affected many electric vehicle and micromobility companies over the past several years. Batteries, controllers, sensors, and other specialized electronics have remained vulnerable to global supply disruptions, particularly for smaller manufacturers that lack the purchasing power of major automakers.
From Rivian Project To Startup
Also’s roots trace back to 2022, when Rivian CEO RJ Scaringe reportedly began exploring the idea of an electric bicycle that would complement the company’s lineup of outdoor-oriented electric vehicles.
The project developed quietly inside Rivian for several years. During that period, the team worked on early concepts and design studies, including collaboration with the design firm LoveFrom, founded by former Apple design chief Jony Ive.
In March 2025, Rivian spun the project out into a separate company. Also launched with $105 million in backing from Eclipse, giving it the resources to pursue a broader vision than a single e-bike product.
That vision extends well beyond the TM-B. Also has described itself as a vehicle company and has discussed future plans that include four-wheel pedal-assist cargo vehicles for Amazon as well as an autonomous delivery vehicle being developed for DoorDash.
Customers Demand Better Communication
Despite the ambitious roadmap, the company’s immediate challenge is much more practical: earning the trust of its first customers.
As July came to a close, a growing number of reservation holders took to online forums to express disappointment with the shifting delivery timelines. Several users said they had received multiple updates over the past few months without gaining a clear understanding of when their bikes would actually arrive.
Some comments were relatively lighthearted, with users joking about waiting until the final business hours of July for another email update. Others were more critical, arguing that the company had repeatedly missed its own targets.
A few customers said they had canceled their reservations entirely after losing confidence in the delivery process.
For a startup entering the premium e-bike market, that reaction could prove significant. Early adopters often become a brand’s most influential advocates, but they can also become its loudest critics when expectations are not met.
Also now faces a delicate balancing act. Successfully delivering the first TM-B bikes could help rebuild confidence and shift attention back to the product itself. At the same time, the company will need to demonstrate that it can provide reliable customer support, accurate shipping updates, and a smoother ownership experience as production scales.
The coming weeks will therefore serve as more than a delivery window. They will be the first real test of whether Also can transition from an ambitious Rivian-born concept into a credible consumer vehicle company capable of turning early excitement into lasting trust.
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